|Promotional single by Kanye West|
|from the album The Life of Pablo|
|Released||February 12, 2016|
"30 Hours" is a song by American rap musician Kanye West, featuring backing vocals from Andre 3000, that lies on West's seventh studio album The Life of Pablo (2016). Andre did try to write a guest verse, but he failed to do so.[clarification needed] The track was released as a promotional single from the album as part of West's GOOD Fridays program.
Composition and lyrics
The album version has an outro similar to that of "Last Call" from West's debut studio album The College Dropout (2004). By the time that all the changes had been made to The Life of Pablo in June 2016, the track had been crafted by West to sound like the original version.
Prior to the release of the song, "Real Friends" and "No More Parties in LA" had already been released for streaming as part of the GOOD Fridays program. The track was released as a promotional single just like they were, so West made it solely available for free streaming on SoundCloud instead of sites like iTunes or Amazon Music where it had to be paid for. "30 Hours" went on to be removed from SoundCloud, despite the two promotional singles "Facts" and "No More Parties in LA" still being available on the site.
The Life of Pablo was scheduled to be titled "Waves" at one point and the track was set to be a part of Act 2 on one of the track lists for the album. On the day that the song was released, West announced via Twitter that the featuring album was being mastered and set for release later on in the day, alongside promotion of the single – however, the release was delayed by two days due to Chance the Rapper fighting to keep the track "Waves" as part of it. Two days after The Life of Pablo's release, West tweeted out thanks to Drake for helping him write "30 Hours" along with "Father Stretch My Hands, Pt. 1" and also promised more music with both Drake and Future.
Photography of background vocalist Andre 3000 in the studio alongside other rappers with West working on the album was posted on 2 Chainz's Instagram in January 2016. When Andre was on his way to the studio in Los Angeles, he decided to bring a random Uber passenger with him. Andre revealed that he was expecting to drop a guest verse on "30 Hours" and that others expected one from him, though the collaboration fell through.
When reviewing The Life of Pablo for Rolling Stone, Rob Sheffield viewed "30 Hours" as "the most stunning track here". Gavin Haynes of NME described West's sampling of "Answers Me" in the track as where "he pulls off the most masterful of these high-low art juxtapositions".
Credits and personnel
Credits adapted from West's official website.
- Production – Kanye West, Karriem Riggins & Mike Dean #MWA for Dean's List Productions
- Additional production – Noah Goldstein for Ark Productions, Inc.
- Engineering – Noah Goldstein, Andrew Dawson, Anthony Kilhoffer, Mike Dean & Tom Kahre
- Mix – Manny Marroquin at Larrabee Studios, North Hollywood, CA
- Mix assisted – Chris Galland, Ike Schultz & Jeff Jackson
- Background vocals – André Benjamin
- Vocoder – Mike Dean
|UK Singles (Official Charts Company)||143|
|US Bubbling Under R&B/Hip-Hop Singles (Billboard)||6|
|United States (RIAA)||Gold||500,000|
sales+streaming figures based on certification alone
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