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ADBOWL is an American website that tracks what consumers think of the commercials that air during major television events such as the Super Bowl and the Academy Awards. It was launched in 2001 by Albuquerque, New Mexico advertising agency McKee Wallwork + Co.
Historically, voters rated each commercial on a multi-point scale. Participants voted the day of the event to decide the winning (and losing) commercials, but visitors to the site could rate the commercials throughout the year and see how their ratings compared to those of the winning ads. Results were typically presented in several categories, including Top 10 Overall, Women's Choice, Men's Choice, Ages under 17, and Ages 18+, with other categories tracked as appropriate (such as political party during election years). All demographic information participants are asked to submit was optional.
In recent years, ADBOWL has ranked the ads by tracking their popularity on the Internet and in social media.
All historical winners are viewable on the site.
The idea for ADBOWL began when McKee Wallwork Henderson (as it was then known) hosted a Super Bowl commercials party and handed out paper ballots so guests could vote on what they thought were the best commercials that year, according to founder and agency president Steve McKee. The website was launched the following year. ADBOWL has been featured in major publications including The New York Times.
Cat Bowl 2013
- "An Advocacy Ad Elevates Interest in All the Ads", The New York Times, Posted: February 4, 2010
- "ADBOWL(R) Launches Free iPhone App, Invites Super Bowl Viewers to Rate the Year's Most Anticipated Ads", PR Newswire, Posted: February 1, 2010
- "Super Bowl Ads App for the iPhone Available From Adbowl", I4U News, Posted: February 1, 2010