Beer in China

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Beer in China
Zhujiang beer.jpg
State Beer of China
Simplified Chinese中国啤酒
Traditional Chinese中國啤酒

Beer in China has become increasingly popular in the last century due to the popularity of local and imported brands. Chinese beer has also seen a rise in popularity internationally in the last few decades. While most Chinese beers are pale lagers, other styles are occasionally found, such as Tsingtao Dark Beer.

History[edit]

Production and consumption of beer in China has occurred for around nine thousand years, with recent archaeological findings showing that Chinese villagers were brewing beer-type alcoholic drinks as far back as 7000 BC on small and individual scales. Made with rice, honey, grape, and hawthorn fruits, this early beer seems to have been produced similarly to that of ancient Egypt and Mesopotamia.[1] Ancient Chinese beer was important in ancestral worship, funeral and other rituals of Xia, Shang and Zhou dynasties, and the beer was called as Lao Li (醪醴 in oracle bone script). However, after the Han Dynasty, Chinese beer faded from prominence in favor of huangjiu, which remained the case for the next two millennia. Modern beer brewing was not introduced into China until the end of 19th century, when Polish people established a brewery in Harbin, with another three following (also in Harbin), set up by Germans, Czechoslovaks and Poles respectively. Japanese also established in 1934 in Mukden Manchurian Beer, which later became Shenyang Snow Beer and then acquired in 1994 by China Resources Enterprises.[2]

Emergence of Craft Beer in China[edit]

The emergence of craft beer in China started in the large metro areas including Beijing, Shanghai and Guangzhou.[3][citation needed] Once primarily of interest to expat drinkers, local consumer interest in premium brands and local and imported craft beers is currently on the rise.[4][5][6] However, Chinese government regulations have been cited as an obstacle facing new breweries or those wishing to expand bottling distribution.[7]

Brewing ingredients[edit]

Chinese beers often contain rice, sorghum and sometimes rye in addition to barley. Some beer is produced that uses bitter melon instead of hops as the bittering agent.

Chinese media reported in 2001 that as many as 95% of all Chinese beers contained formaldehyde, to prevent sedimentation in bottles and cans while in storage.[8] This practice has now been made illegal.[citation needed]

Economy[edit]

Despite being a country where more than one in three Chinese people are estimated to genetically have Asian flush syndrome,[9] China is deemed the world's largest beer market in terms of global consumption, followed by the United States and Brazil.[10][11]

Snow Beer, produced by CR Snow is the best selling beer in China, holding 21.7% market share,[12] having recently overtaken Tsingtao Beer, produced by Tsingtao Brewery, which is the brand most widely exported to other countries. Tsingtao Beer is brewed in the city of Qingdao (formerly spelled Tsingtao in EFEO Chinese transcription) which was a German base in the time of unequal treaties and late-colonial western influence in China. The Germans needed beer for their sailors, soldiers and traders, and production continued after they lost the city to the Japanese in World War I.

Apart from Tsingtao, other major Chinese brewing groups include China Pabst Blue Ribbon,[13] Yanjing, Sie-Tang Lio and Zhujiang Beer. Many major international brewers now have interests in, or joint ventures with, Chinese breweries, and popular international brands such as Carlsberg are now produced in China. This gives them access to the Chinese market while providing capital and expertise to help upgrade local brewing standards, albeit at the cost of variety.

Brewpubs are gaining popularity in China, primarily in major cities which have a resident western community, though there are a few exceptions in more remote locations like Bad Monkey Brewery in Dali Old Town, Yunnan. Shanghai Brewery, Boxing Cat Brewery, The BREW and Dr. Beer are some of the more prominent craft breweries in Shanghai. In Beijing, several craft breweries such as Great Leap Brewing, Jing-A Brewing, Panda Brew Pub, and Slow Boat Brewery have become staples in the local nightlife scene. Another popular brewpub is Kaiwei Beer House, a chain based in Wuhan. Craft beer festivals have been popularized since the early 2010s in Beijing and Shanghai. Two popular beer festivals in Shanghai, Shanghai International Beer Festival and Shanghai Beer Week, were both started in 2012.

In 2015 market share of imported beer reached 1.14% and volume increased by 58.9% to 538.5 million litres.[14]

List of major Chinese beers[edit]

Note: This is a partial list of China's major breweries. The vast majority of China's breweries serve only their local vicinity.

Hong Kong beers[edit]

Hong Kong has a large brewery owned by San Miguel Corporation of the Philippines, as well as a microbrewery producing several beers for the local market.

Non-Alcoholic Beer Market in China[edit]

There is a growing consumer inclination towards less strong beer in China as health conscious millennials are seeking wholesome and lower caloric options in their choice of beer, and consumers who want low alcohol and healthier drinks are noted to be mainly young women.[15] According to a study by market intelligence agency Mintel, China has the highest amount of product launches of low or zero alcohol beer (below 3.5 percent ABV) in the Asia Pacific region in 2016, and over one in four (29 percent) beers launched in China in that year, were of low or non alcoholic beers. Qingdao Beers launched the first non-alcoholic beer in China in 2012 with its product, 'Qingdao 0.00', that is brewed from Czech hops and Australian barley.[16][17]

Jonny Forsyth, a global drinks analyst of Mintel firm, stated "..(the) research indicates that Chinese consumers, in general, prefer less strong beer in terms of ABV, compared to the global market". Consumers in china tend to gravitate towards tried and trusted brands for their purchases in low or non alcoholic beers, with big companies like Heineken and Qingdao enjoying massive support from consumers based on sales and annual profits.[18]

See also[edit]

References[edit]

  1. ^ "9,000-Year-Old Beer Re-Created From Chinese Recipe". National Geographic Society.
  2. ^ Visiting Shenyang Snow Beer's Old Brewery (in Chinese)
  3. ^ "As China's craft beer craze takes off, brewers hatch ambitious plans". Retrieved 2016-09-04.
  4. ^ Tsang, Amie; Li, Cao (2016-01-15). "China Embraces Craft Beers, and Brewing Giants Take Notice". The New York Times. ISSN 0362-4331. Retrieved 2016-01-20.
  5. ^ "China is getting a taste for craft beers, but not for craft brewing". Retrieved 2016-09-04.
  6. ^ McDonnell, Justin (2013-07-24). "Forget Portland: China Might Just Be the New Epicenter of Craft Beer". Retrieved 2016-09-04.
  7. ^ Tone, Sixth (2016-07-22). "China's Craft Beer Revolution". Retrieved 2016-09-04.
  8. ^ "'No trouble brewing,' beer industry insists". China Daily. Retrieved 2008-12-08.
  9. ^ "Red Face from Alcohol: Causes, Symptoms, and More". Healthline. Retrieved 2020-05-09.
  10. ^ Markets, Research and. "Analyzing the $500 Billion Global Beer Industry 2019". www.prnewswire.com. Retrieved 2020-05-09.
  11. ^ "What's on tap for the global beer market? | J.P. Morgan". www.jpmorgan.com. Retrieved 2020-05-09.
  12. ^ Woo, Mars (Sep 13, 2013). "China's Top Beer Makers Named". China Topix. Retrieved 7 March 2014.
  13. ^ "A blue-collar beer goes upmarket". Danwei.
  14. ^ "China. The market share of imported beer reached 1.14%". Retrieved 22 January 2016.
  15. ^ "Understanding drinking culture in China - Daxue Consulting". daxueconsulting.com. Retrieved 2020-05-09.
  16. ^ "The Booming Non-Alcoholic Beer Market in China". Mersol & Luo. 2019-06-13. Retrieved 2020-05-09.
  17. ^ "Qingdao Beer launches non-alcoholic beer _ China.org.cn". www.china.org.cn. Retrieved 2020-05-09.
  18. ^ Industry, Asia Pacific Food (2017-09-21). "Low Or No Alcohol Beer On The Rise In China". Asia Pacific Food Industry. Retrieved 2020-05-09.

External links[edit]