Bruce Reed (political operative)

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Bruce Reed
Bruce Reed-VPCOS.png
Chief of Staff to the Vice President
In office
January 14, 2011 – December 2013
Vice PresidentJoe Biden
Preceded byRon Klain
Succeeded bySteve Ricchetti
Director of the Domestic Policy Council
In office
December 20, 1996 – January 20, 2001
PresidentBill Clinton
Preceded byCarol Rasco
Succeeded byJohn Bridgeland
Personal details
Born (1960-03-16) March 16, 1960 (age 60)
Boise, Idaho, U.S.
Political partyDemocratic
EducationPrinceton University (BA)
Lincoln College, Oxford (MPhil)

Bruce Reed (born March 16, 1960) is the former president of the Broad Foundation.[1] Prior to assuming that role in December 2013, he served as Chief of Staff to U.S. Vice President Joe Biden and is a former CEO of the Democratic Leadership Council (DLC).

Early life and education[edit]

Reed is a native of Coeur d'Alene, Idaho, and the son of Idaho State Senator Mary Lou Reed and Scott Reed, prominent environmental attorney. He attended Princeton University, graduating in 1982, and earned a master's degree in English Literature from Oxford University as a Rhodes Scholar.


Reed served as chief speechwriter for Tennessee Senator Al Gore from 1985 to 1989. He was founding editor of the DLC magazine, The New Democrat and served as policy director of the DLC from 1990 to 1991 under DLC Chairman and Governor of Arkansas Bill Clinton. In 1992, he was deputy campaign manager for policy of the Clinton-Gore presidential campaign. During the Clinton presidency, Reed served as chief domestic policy advisor and director of the Domestic Policy Council, and helped to write the 1996 welfare reform law known as the Personal Responsibility and Work Opportunity Act. He is credited with coining the welfare reform catchphrase, "end welfare as we know it." [2]

Reed is the author of the taunt, "change you can Xerox," from the February 21, 2008 presidential primary debate in Austin, Texas. Reed supplied Senator Hillary Clinton with the phrase to invoke accusations of plagiarism against rival Senator Barack Obama while parodying his campaign slogan: "Change you can believe in."[3]

In the spring of 2010, Reed took a leave of absence from the DLC to become Executive Director of President National Commission on Fiscal Responsibility and Reform (Simpson-Bowles Commission). On January 14, 2011 he was named Chief of Staff to Vice President Joe Biden, succeeding Ron Klain.[4] In November 2013 it was announced that he would step down as the Vice President's Chief of Staff to become president of the Broad Foundation.[5]


  • Rahm Emanuel and Bruce Reed, The Plan: Big Ideas for America, PublicAffairs Books of Perseus Books Group, August 2006, ISBN 1-58648-412-5.


  1. ^ Mary Plummer (November 13, 2013). "Broad Foundation names Bruce Reed – Vice-President Joe Biden's chief of staff – its new president". KPCC. Retrieved November 13, 2013.
  2. ^ Carney, James; Tumulty, Karen (October 30, 2000). "How They Run The Show". CNN. Retrieved April 27, 2010.
  3. ^ Baker, Peter; Kornblut, Anne E. (March 5, 2008). "Even in Victory, Clinton Team Is Battling Itself". Washington Post. pp. A01.
  4. ^ VP Biden Names Bruce Reed as New Chief of Staff Jake Tapper, Washington Post, January 14, 2011
  5. ^ "Vice President Biden Announces New Chief of Staff". Retrieved 11 March 2014.

External links[edit]

Political offices
Preceded by
Carol Rasco
Director of the Domestic Policy Council
Succeeded by
John Bridgeland
Preceded by
Ron Klain
Chief of Staff to the Vice President
Succeeded by
Steve Ricchetti