This article needs to be updated.June 2015)(
Type of site
|Founder(s)||Jay Adelson & Kevin Rose|
|Key people||Michael O'Connor (CEO) |
|Revenue||US$8.5 million (2008 est.)|
|Launched||December 5, 2004|
Digg is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.
It formerly had been a popular social news website, allowing people to vote web content up or down, called digging and burying, respectively. In 2012, Quantcast estimated Digg's monthly U.S. unique visits at 3.8 million. Digg's popularity prompted the creation of similar sites such as Reddit.
In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through. After a controversial 2010 redesign and the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand, website and technology were sold to Betaworks for an estimated $500,000; 15 staff were transferred to The Washington Post's "SocialCode" for a reported $12 million; and a suite of patents was sold to LinkedIn for about $4 million.
Digg was purchased by BuySellAds, an advertising company, for an undisclosed amount in April 2018.
Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. The original design by Dan Ries was free of advertisements. The company added Google AdSense early in the project but switched to MSN adCenter in 2007.
The site's main function was to let users discover, share and recommend web content. Members of the community could submit a webpage for general consideration. Other members could vote that page up ("digg") or down ("bury"). Although voting took place on digg.com, many websites added "digg" buttons to their pages, allowing users to vote as they browsed the web. The end product was a series of wide-ranging, constantly updated lists of popular and trending content from around the Internet, aggregated by a social network.
Additions and improvements were made throughout the website's first years. Digg v2 was released in July 2005, with a new interface by web design company silverorange. New features included a friends list, and the ability to "digg" a story without being redirected to a success page. One year later, as part of Digg v3, the website added specific categories for technology, science, world and business, videos, entertainment and gaming, as well as a "view all" section that merged all categories. Further interface adjustments were made in August 2007.
By 2008, Digg's homepage was attracting over 236 million visitors annually, according to a Compete.com survey. Digg had grown large enough that it was thought to affect the traffic of submitted webpages. Some pages experienced a sudden increase of traffic shortly after being submitted; some Digg users refer to this as the "Digg effect".
CEO Jay Adelson announced in 2010 that the site would undergo an extensive overhaul. In an interview with Wired magazine, Adelson stated that "Every single thing has changed" and that "the entire website has been rewritten." The company switched from MySQL to Cassandra, a distributed database system; in a blog post, VP Engineering John Quinn described the move as "bold". Adelson summed up the new Digg by saying, "We've got a new backend, a new infrastructure layer, a new services layer, new machines—everything."
Adelson stepped down as CEO on April 5, 2010 to explore entrepreneurial opportunities, months before the launch date of Digg v4. He had been the company's CEO since its inception. Kevin Rose, another original founder, stepped in temporarily as CEO and Chairman.
Digg's v4 release on August 25, 2010, was marred by site-wide bugs and glitches. Digg users reacted with hostile verbal opposition. Beyond the release, Digg faced problems due to so-called "power users" who would manipulate the article recommendation features to only support one another's postings, flooding the site with articles only from these users and making it impossible to have genuine content from non-power users appear on the front page. Frustrations with the system led to dwindling web traffic, exacerbated by heavy competition from Facebook, whose like buttons started to appear on websites next to Digg's. High staff turnover included the departure of head of business development Matt Van Horn, shortly after v4's release.
On September 1, 2010, Matt Williams took over as CEO, ending Rose's troubled tenure as interim chief executive.
In 2013, Andrew McLaughlin took over as CEO after Digg was sold to BetaWorks and re-launched.
In 2015, Gary Liu took over as Digg CEO.
In 2016, Joshua Auerbach took over as interim CEO.
In September 2016, Digg announced that it would begin a data partnership with Gannett. The "seven figure" investment would give Gannett access to real-time trend analysis of Digg's 7.5 million pieces of content.
In 2017, Michael O'Connor took over as CEO, and continues as CEO today.
Sale and relaunch
In July 2012, Digg was sold in three parts: the Digg brand, website and technology were sold to Betaworks for $500,000; 15 staff were transferred to The Washington Post's SocialCode project for $12 million; and a suite of patents were sold to LinkedIn for around $4 million.
There are reports that Digg had been trying to sell itself to a larger company since early 2006. The most notable attempt took place in July 2008, when Google entered talks to buy Digg for around $200 million. Google walked away from negotiations during the deal's due diligence phase, informing Digg on July 25 that it was no longer interested in the purchase. Digg subsequently went into further venture capital funding, receiving $28.7 million from investors such as Highland Capital Partners to move headquarters and add staff. Several months later, CEO Jay Adelson said Digg was no longer for sale.
On July 20, 2012, new owners Betaworks announced via Twitter that they were rebuilding Digg from scratch, "turning [Digg] back into a start-up". Betaworks gave the project a six-week deadline. Surveys of existing users, through the website ReThinkDigg.com, were used to inform the development of a new user interface and user experience.
Digg tried rebooting itself by resetting its version number and launching Digg v1 a day early on July 31, 2012. It featured an editorially driven front page, more images, and top, popular and upcoming stories. Users could access a new scoring system. There was increased support for sharing content to other social platforms such as Twitter and Facebook. Digg's front page content is selected by editors, instead of users on other communities like Reddit.
In March 2018, Digg announced that it would shut down its RSS reader, Digg Reader.
Until its sale to BuySellAds.com in 2018, its offices were located at 50 Eldridge Street in New York City's Chinatown.
In response to the announced shutdown of Google Reader, Digg announced on March 14, 2013 that it was working on its own RSS reader. Digg Reader launched on June 28, 2013 as a web and iOS application. An Android app was released on August 29, 2013. Digg announced that it will shut down Digg Reader on March 26, 2018.
Issues relating to former Digg website
Organized promotion and censorship by users
It was possible for users to have disproportionate influence on Digg, either by themselves or in teams. These users were sometimes motivated to promote or bury pages for political or financial reasons.
Serious attempts by users to game the site began in 2006. A top user was banned after agreeing to promote a story for cash to an undercover Digg sting operation. Another group of users openly formed a 'Bury Brigade' to remove "spam" articles about US politician Ron Paul; critics accused the group of attempting to stifle any mention of Ron Paul on Digg.
Digg hired computer scientist Anton Kast to develop a diversity algorithm that would prevent special interest groups from dominating Digg. During a town hall meeting, Digg executives responded to criticism by removing some features that gave superusers extra weight, but declined to make "buries" transparent.
However, later that year Google increased its page rank for Digg. Shortly afterwards, many 'pay for Diggs' startups were created to profit from the opportunity. According to TechCrunch, one top user charged $700 per story, with a $500 bonus if the story reached the front page.
Digg Patriots was a conservative Yahoo! Groups mailing list, with an associated page on coRank, accused of coordinated, politically motivated behavior on Digg. Progressive blogger Ole Ole Olson wrote in August 2010 that Digg Patriots undertook a year-long effort of organized burying of seemingly liberal articles from Digg's Upcoming module. He also accused leading members of vexatiously reporting liberal users for banning (and those who seemed liberal), and creating "sleeper" accounts in the event of administrators banning their accounts. These and other actions would violate Digg's terms of usage. Olson's post was immediately followed by the disbanding and closure of the DiggPatriots list, and an investigation into the matter by Digg.
AACS encryption key controversy
|Wikinews has related news:|
Digg's version 4 release was initially unstable. The site was unreachable or unstable for weeks after its launch on August 25, 2010. Many users, upon finally reaching the site, complained about the new design and the removal of many features (such as bury, favorites, friends submissions, upcoming pages, subcategories, videos and history search). Kevin Rose replied to complaints on his blog, promising to fix the algorithm and restore some features.
Disgruntled users declared a "quit Digg day" on August 30, 2010, and used Digg's own auto-submit feature to fill the front page with content from Reddit. Reddit also temporarily added the Digg shovel to their logo to welcome fleeing Digg users.
Digg's traffic dropped significantly after the launch of version 4, and publishers reported a drop in direct referrals from stories on Digg's front page. New CEO Matt Williams attempted to address some of the users' concerns in a blog post on October 12, 2010, promising to reinstate many of the features that had been removed.
This section needs to be updated.March 2020)(
|October 2004||Development on digg.com begins|
|December 1, 2004||Kevin Rose creates the first profile|
|December 3, 2004||The first story is submitted to Digg|
|December 5, 2004||Digg is open to public|
|December 13, 2004||Kevin Rose shows off Digg on The Screen Savers|
|January 2, 2005||Comment section introduced for stories|
|February 28, 2005||Digg 1.6: duplicate story detection|
|March 19, 2005||Profile page now includes comment histories and sort by category|
|May 9, 2005||Digg spy is released|
|May 27, 2005||Digg 2.0 is released. Friends feature, ajax buttons for Digg/bury, and a non-linear promotion algorithm are implemented.|
|July 2, 2005||Diggnation podcast begins with Alex and Kevin|
|October 2005||Raises $2.8 million in venture capital|
|December 2005||Digg Spy 2.0 released|
|December 2005||KoolAidGuy saga results in anti-spam tools being introduced|
|January 17, 2006||Top user Albertpacino resigns after accusations of him being on Digg payroll|
|January 18, 2006||Digg Clouds is introduced, Search is improved|
|January 25, 2006||Acquisition rumors begins|
|February 2, 2006||Report stories as 'inaccurate' and Profanity filters are introduced|
|February 15, 2006||Digg widget for blogs and share by email is released|
|March 1, 2006||New Digg Comment System Released, threaded and Diggable comments.|
|April 20, 2006||Digg Army Saga: after an exposé by forevergeek.com Kevin bans dozens of top users.|
|June 26, 2006||Digg v3 rolled out, site redesign, shouts, new categories: politics and sports.|
|July 24, 2006||Digg Labs Launches|
|August 15, 2006||Thumbnails added|
|August 27, 2006||Digg begins enforcing trademark rights|
|September 6, 2006||User rebellion against Friends System and vote rigging results in promises about the diversity algorithms and other tools that were never implemented. Top user p9 resigns.|
|September 8, 2006||diggriver.com is launched for mobile devices|
|September 12, 2006||#1 Story feature added later renamed as favorites|
|December 18, 2006||New features: Podcast, Videos, Top 10 sidebar, wide-screen support and friends page|
|December 28, 2006||Raises $8.5 million in venture capital|
|February 2, 2007||Top Diggers list removed after user complaints|
|February 2, 2007||Big Spy Launched|
|February 26, 2007||The new US Elections 2008 section creates much buzz|
|March 1, 2007||Blog post leads to concern about 'bury brigades'. Digg investigates and find no evidence for these allegations|
|April 19, 2007||Digg API is made public, Contest launched for best app using the API|
|May 1, 2007||HD-DVD saga regarding the censorship of the leaked encryption key, Kevin yield to users and ends the censorship|
|June 4, 2007||Facebook app is launched|
|June 21, 2007||New Comment System – Joe Stump edition. Instant backlash from community after slow loading.|
|July 10, 2007||iPhone App beta launched|
|July 25, 2007||Ad partnership with Microsoft|
|August 27, 2007||Customizable homepage options. Images and videos now back to homepage.|
|September 19, 2007||New Digg profiles, story suggestion, email alerts|
|November 20, 2007||Digg the Candidates: Presidential candidates get their Digg accounts|
|February 1, 2008||Digg Town Halls|
|May 15, 2008||New comments system is released|
|June 30, 2008||Recommendation engine is released|
|July 23, 2008||Facebook minifeeds of digg stories|
|July 31, 2008||m.digg.com – Mobile site is released|
|August 6, 2008||Firefox Extension released|
|August 25, 2008||Digg Dialogg|
|September 8, 2008||Digg warns users against script for auto digging friends stories.|
|September 24, 2008||$28.7 million capital raised with Highland Capital Partners.|
|October 3, 2008||A small number of power users are banned after they fail to follow guidelines against script digging.|
|October 9, 2008||Digg Spy and podcasts discontinued|
|December 18, 2008||Related stories and "People who Dugg this also Dugg" boxes added to individual stories|
|April 2, 2009||DiggBar and short url launched|
|April 9, 2009||New Search|
|May 6, 2009||Facebook Connect|
|May 26, 2009||Shouts feature is removed|
|August 6, 2009||Diggable ads implemented|
|October 16, 2009||Partners with WeFollow for categorizing user in the upcoming version 4 release|
|November 4, 2009||Digg Trends launched|
|January 17, 2010||Chrome extension launched|
|March 23, 2010||iPhone app is launched|
|April 1, 2010||Android app is launched|
|April 5, 2010||Jay Adelson Steps Down as CEO, Kevin Rose becomes interim CEO|
|July 2, 2010||Digg version 4 alpha testing begins|
|August 3, 2010||Digg takes down new user registration in preparation for Digg 4.0|
|August 25, 2010||Digg v4 is released: My News and Publisher Streams launched|
|September 1, 2010||Matt Williams replaces Kevin Rose as CEO|
|October 27, 2010||Digg lays off 37% of its staff along with refocusing the service|
|March 18, 2011||Kevin Rose resigns from his role in the company|
|August 9, 2011||Newswire is launched.|
|September 20, 2011||Newsroom is launched.|
|December 22, 2011||Digg Social Reader is introduced.|
|March 6, 2012||Digg Mobile is now in a relationship with Digg Social Reader.|
|July 12, 2012||Digg announced its sale to Betaworks for $500,000.|
|July 20, 2012||Digg announces new site redesign in progress, "rebooting" the site back to v1 as a "startup," slated for release on August 1, 2012.|
|August 1, 2012||Digg releases v1 site reboot|
|June 28, 2013||Digg Reader launches|
|March 17, 2017||Michael O'Connor replaces Gary Liu as the CEO of Digg|
- About, Digg.com
- "Digg Inc.: Private Company Information". Bloomberg.com. Retrieved 23 September 2018.
- Kevin Rose's Next Move: Partner at Google Ventures
- "Accelent fills CEO position for Digg".
- "A Wrench in Silicon Valley's Wealth Machine". BusinessWeek. December 2008. Retrieved 2008-12-30.
- "FAQ". Digg.com.
- "Jobs". Digg.com. Archived from the original on 2018-11-28. Retrieved 2016-11-23.
- "digg.com – Quantcast Audience Profile". Quantcast.com. July 16, 2012. Retrieved July 16, 2012.
- McCarthy, Pat (September 10, 2006). "Revisiting Top 10 Web Predictions of 2006". Conversionrater.com. Retrieved February 27, 2009.
- Madrigal, Alexis C. "The Big Digg Lesson: A Social Network Is Worth Precisely as Much as Its Community". The Atlantic. Retrieved 2018-03-21.
- Walker, Joseph; Ante, Spencer E. (July 13, 2012). "Once a Social Media Star, Digg Sells for $500,000". The Wall Street Journal. Retrieved July 16, 2012.
- Tsukayama, Hayley (May 10, 2012). "SocialCode hires 15 employees from Digg.com". The Washington Post. Retrieved July 16, 2012.
- Burns, Chris (July 13, 2012). "Digg sale splits the company three ways for $16m total". Slashgear. Retrieved July 16, 2012.
- "The beloved Digg, once the chief rival to Reddit, was just sold to an advertising tech company". Business Insider. April 25, 2018. Retrieved 23 September 2018.
- Rose, Kevin (July 25, 2007). "Digg: New ad provider". Retrieved July 16, 2012.
- "Compete.com". Siteanalytics.compete.com. Retrieved November 7, 2010.
- Calore, Michael (March 15, 2010). "Wired Interview". Wired. Retrieved March 15, 2010.
- Quinn, John. "Cassandra Switch". Digg. Archived from the original on March 7, 2012. Retrieved July 16, 2012.
- Adelson, Jay (April 4, 2010). "Update from Jay". Digg. Retrieved July 16, 2012.
- McCarthy, Caroline (June 21, 2010). "Changing the rules of the Digg game". CNET News. Retrieved July 16, 2012.
- McCarthy, Caroline (August 26, 2010). "Digg's Matt Van Horn leaving for start-up". CNET News. Retrieved September 2, 2010.
- "Digg CEO Gary Liu is leaving to head up Alibaba-owned newspaper SCMP – TechCrunch". techcrunch.com. Retrieved 2018-03-21.
- "Digg CEO Gary Liu is leaving to head up Alibaba-owned newspaper SCMP – TechCrunch". techcrunch.com. Retrieved 2018-03-26.
- Auerbach, Joshua. "We've Got Some Very Digg News To Share". Retrieved 2018-03-21.
- Alpert, Lukas I. (13 September 2016). "Gannett Leads Investment Round in Social Media Pioneer Digg". The Wall Street Journal. Retrieved 11 October 2016.
- Arrington, Michael (November 7, 2007). "Just Sell Digg Already, Jay". Techcrunch.com. Retrieved February 27, 2009.
- Arrington, Michael (July 26, 2008). "Google Walks Away From Digg Deal". washingtonpost.com. Retrieved February 27, 2009.
- "Digg digs up $28.7 Million". CNNMoney.com. November 24, 2008. Archived from the original on July 8, 2011. Retrieved March 15, 2011.
- "Big News: Expanding & Growing Digg". blog.digg.com. September 24, 2008. Retrieved February 27, 2009.
- Ante, Spencer E. (December 2008). "Digg: Not For Sale". Retrieved December 9, 2008.
- "Rethink Digg Twitter Announcement". July 2012. Retrieved July 20, 2012.
- "The New Digg". July 2012. Retrieved July 20, 2012.
- "Rethink Digg". Retrieved July 20, 2012.
- Murphey, Samantha (July 2012). "Rebuilding Digg". Retrieved July 20, 2012.
- "Alas, Digg Reader is shutting down at the end of March – TechCrunch". techcrunch.com. Retrieved 2018-03-21.
- "Digg Reader is Live!". Digg.com. 2013-03-14. Retrieved June 28, 2013.
- "Goodbye to Digg Reader". Retrieved 2018-03-14.
- Dave (April 20, 2006). "Digg Corrupted: Editor's Playground, not User-Driven Website". Forevergeek. Retrieved August 4, 2010.
- Sandoval, Greg (December 18, 2006). "Digg continues to battle phony stories". CNET News. Retrieved August 4, 2010.
- Adam (December 23, 2007). "Digg's Ron Paul 'Bury Brigade' exposed". Retrieved August 4, 2010.
- Ben (February 26, 2008). "Digg's 20 Questions: a Town Hall Recap". Bloggingexperiment. Archived from the original on November 23, 2010. Retrieved August 4, 2010.
- Arrington, Michael (September 3, 2008). "Want On The Digg Home Page? That'll Be $1,200". Techcruch. Retrieved August 4, 2010.
- "Archived copy". Archived from the original on May 8, 2013. Retrieved 2010-08-07.CS1 maint: archived copy as title (link) CS1 maint: bot: original URL status unknown (link)
- Olson, Ole Ole (August 5, 2010). "The Rigging Of Digg: How A Covert Mob Of Conservatives Hijacked The Web's Top Social News Site". The Public Record.
- Halliday, Josh (August 6, 2010). "Digg investigates claims of conservative 'censorship'". The Guardian.
- Stone, Brad (2007-05-03). "In Web Uproar, Antipiracy Code Spreads Wildly". The New York Times. Retrieved 2007-07-02.
- Adelson, Jay. "Digg the Blog: What's Happening with HD-DVD Stories?".
- "Cease and desist letters backfire horribly against AACS". TGdaily. 2007-05-01. Archived from the original on 2007-05-04. Retrieved 2009-02-27.
- "Digg losing control of their site". Weblog.infoworld.com. Archived from the original on 2008-12-22. Retrieved 2009-02-27.
- Sanders, Tom. "DRM lobby tries to get HD DVD genie back into the bottle". Computing.co.uk. Retrieved 2009-02-27.
- Yam, Marcus. "DailyTech: AACS Key Censorship Leads to First Internet Riot". Archived from the original on 2007-05-04. Retrieved 2007-05-02.
- "BBC News: DVD DRM row sparks user rebellion". 2007-05-02. Retrieved 2007-05-02.
- Forbes.com, Digg's DRM Revolt
- Rose, Kevin (2007-05-01). "Digg This: 09 F9 [...]". Digg the Blog. Digg Inc. Retrieved 2007-05-02.
- Ingram, Mathew (August 26, 2010). "Digg Redesign Met with a Thumbs Down". Retrieved August 29, 2010.
- Rose, Kevin (August 27, 2010). "Digg v4: release, iterate, repeat". Archived from the original on August 29, 2010. Retrieved August 27, 2010.
- Ohanian, Alexis (May 28, 2010). "An open letter to Kevin Rose". Archived from the original on June 1, 2010. Retrieved August 29, 2010.
- Lardinois, Frederic. "Digg User Rebellion Continues: Reddit Now Rules the Front Page". ReadWriteWeb. Archived from the original on August 31, 2010. Retrieved August 31, 2010.
- Friedman, Megan (August 30, 2010). "Digg Users Lash Out At New Format, Join Forces with Reddit". Time Magazine. Retrieved August 31, 2010.
- McCarthy, Caroline. "Angry Digg users flood home page with Reddit links". CNet News. Retrieved August 31, 2010.
- Kanalley, Craig (August 30, 2010). "Angry Users SLAM Digg With Links From Rival Reddit". The Huffington Post. Retrieved August 31, 2010.
- Wilhelm, Alex. "Digg's traffic is collapsing at home and abroad". The Next Web. Retrieved October 20, 2010.
- Plocek, Keith. "The Digg Effect v4". Social Keith. Archived from the original on October 22, 2010. Retrieved October 20, 2010.
- MacManus, Richard (2006-02-01). "Interview with Digg founder Kevin Rose". Web 2.0 Explorer. ZDNet. Retrieved 2010-08-02.
- "API query for story #01". API. Digg. Retrieved 2010-08-02.[permanent dead link]
- "Kevin Rose shows off Digg on The Screen Savers". The Screen Savers. TechTV. Retrieved 2010-08-02.
- "Digg Podcast #001 Released". Diggnation. Revision3. Archived from the original on 2010-07-26. Retrieved 2010-08-02.
- MacManus, Richard (2005-12-27). "Gaming Digg: the KoolAidGuy saga". Web 2.0 Explorer. ZDNet. Retrieved 2010-08-02.
- "Dan Huard is digg user AlbertPacino". wehatetech. Archived from the original on 2008-01-20. Retrieved 2010-08-02.
- Macgyver (2006-04-19). "Digg Army: Right in Line". Forever Geek. Retrieved 2010-08-02.
- Rose, Kevin (2007-02-01). "A couple updates…". Digg blog. Retrieved 2010-08-02.
- Burton, Jen (2008-10-03). "Update on Script Abuse". Community blog. Digg. Retrieved 2010-08-02.
- Alex, Wilhelm (2010-08-03). "The New Digg Cometh?". Retrieved 2014-01-30.
- Arrington, Michael (2010-10-25). "Digg To Layoff 37% Of Staff, Product Refocus Imminent". Techcrunch.com. Retrieved 2010-11-07.
- Christina Warren, mashable.com. "Kevin Rose Resigns from Digg [REPORT]." March 18, 2011. Retrieved March 18, 2011.
- Walker, Joseph; Ante, Spencer E. (2012-07-12). "Once a Social Media Star, Digg Sells for $500,000". The Wall Street Journal. Retrieved 2012-07-13.
- Digg's resurrection: can Betaworks revive the once-loved site?, TheVerge.com, 2012-08-01, retrieved 2012-08-02
- Digg Reader is Live!, Digg Blog, 2013-06-28, retrieved 2013-06-28
- Digging In, Medium, 2017-03-17, retrieved 2017-03-17
|Wikimedia Commons has media related to Digg.|