Global Cycling Network

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Global Cycling Network
Global Cycling Network logo.png
WebsiteGlobalCyclingNetwork.com
YouTube information
Channel
Years active2013–present
GenreCycling
Subscribers1,880,000
(October 2019)
Total views599,073,427
(October 2019)
NetworkPlay Sports Network
YouTube Silver Play Button 2.svg 100,000 subscribers
YouTube Gold Play Button 2.svg 1,000,000 subscribers

Global Cycling Network (GCN) is a cycling-related YouTube channel which was launched in 2013. It is run by the multi-channel network Play Sports Network. The channel is presented by Daniel Lloyd, Tom Last, Under-23 British National Mountain Biking champion Simon Richardson[1] and Jon Cannings. It is headquartered in Bath, Somerset under its parent company.

History[edit]

On 1 January 2013 Global Cycling Network was launched by SHIFT Active Media founder Simon Wear,[2] under Google's now-defunct YouTube Original Channel Initiative, as part of its parent company's multi-channel network media strategy. Wear's original objective was to create a "network of quality cycling video content creators and give cycling global promotion through an official channel".[3] The YouTube channel also provides a media channel for the promotion of the parent company's client brands.[3]

In 2015 the channel was awarded Best Vlogger/Best Use of Video during the Cycling Media Awards 2015 awards night, which aims to recognise the best of UK cycling media.[4] In 2016 the parent company's multi-channel network division was spun off as Play Sports Network, and management of the channel was transferred to the new company[5]. On 18 April 2017 the channel broke the 1 million subscriber mark.[citation needed]

On 27 February 2017 Discovery Communications, the owner of Eurosport, announced the acquisition of a 20% stake in Play Sports Group, the company that owns the GCN channel.[6] In 2019, Discovery Communications acquired a controlling interest in Play Sports Group and the GCN franchise, increasing holdings to 71%.[7]

In February 2018 GCN announced the addition of time trial and duathlon world champion Emma Pooley to the team.[8] On 24 March 2019, Pooley announced that after presenting for a year she would be leaving the channel to concentrate on engineering.[9]

On 3 July 2018, GCN announced another new presenter, cycling journalist and PhD graduate Oliver Bridgewood,[10] who also works as a writer and video producer at Cycling Weekly.

On 26 July 2019, GCN introduced Jeremy Powers,[11] a former professional racing cyclist who has won over 90 UCI victories, four USA Cyclocross national championships, the 2015 Pan American Championship and the most cyclocross races won by an American male.

Content[edit]

Global Cycling Network's content tends to be predominantly road cycling-related, with regular sections consisting of instructional videos, including videos on bicycle riding, maintenance and tech news, how-to videos, and a weekly news bulletin, "The GCN Show". The channel also features interviews of professional cyclists and coverage of international professional cycling events, including the Tour of Beijing, Dubai Tour, and the three Grand Tour races (the Tour de France, Giro d'Italia and Vuelta a España). Occasionally, the channel also creates videos on cyclo-cross and less frequently, mountain biking (mostly covered on Global Cycling Network's sister channel, Global Mountain Bike Network).

The channel also produces a "Road Bike Party" series of videos featuring former trials rider Martyn Ashton performing stunts on road bikes. It was a continuation of Ashton's independently-created first video, Road Bike Party 1. As of April 2017, Road Bike Party 2 had received more than 15 million views.[12][13]

In 2014 British Cycling partnered with Global Cycling Network in the creation of its Racesmart campaign, which aimed to promote safe cycle racing in Great Britain.[14][15]

Presenters[edit]

Former presenters[edit]

  • Matt Stephens, one of the original GCN presenters, 1998 British National Road Race Champion and 1992 Olympian (Road Race). Stephens served as a GCN presenter for four and a half years before leaving the programme to focus on live race commentary for Eurosport.[18]
  • Emma Pooley

References[edit]

  1. ^ "Richardson retires on top after aggressive Tour of Britain". Cycling Weekly. London: Time Inc. UK. 20 September 2012. Retrieved 27 September 2016.
  2. ^ Koon (25 December 2013). "An interview with Global Cycling Network!". duckingtiger.com. Retrieved 27 September 2016.
  3. ^ a b "Shift Active Media Partner With Google To Create Global Cycling Network". triathlete-europe.competitor.com (Media Release). SHIFT Active Media. 13 December 2012. Retrieved 27 September 2016.
  4. ^ http://www.cyclingmediaawards.com/ Retrieved 27 September 2016
  5. ^ "Channels – Play Sports Network". playsportsnetwork.com. Retrieved 27 September 2016.
  6. ^ "Discovery Buys 20 Percent Stake in Digital Cycling Video Firm Play Sports Group". hollywoodreporter.com. The Hollywood Reporter. 27 February 2017. Retrieved 6 November 2017.
  7. ^ "Play Sports Group Joins Discovery to Form Unique Global Cycling Platform". bicycleretailer.com. 8 January 2019. Retrieved 11 January 2019.
  8. ^ Thompson, Anna (9 September 2014). "Emma Pooley wins the world duathlon title at first attempt". Retrieved 11 January 2019.
  9. ^ Pooley, Emma. "Pooleyemma". Instagram. Retrieved 23 May 2019.
  10. ^ "Chris Froome & Sexual Health - The GCN Show Ep. 286". www.youtube.com/. GCN. 3 July 2018. Retrieved 4 July 2018.
  11. ^ "Cyclo-cross Legend Jeremy Powers - Meet The GCN Presenters". www.youtube.com/. GCN. 26 July 2019. Retrieved 26 July 2019.
  12. ^ Jonathan, Wells (2 July 2015). "Paralysed stunt rider Martyn Ashton is back in the saddle". The Telegraph. London: Telegraph Media Group Limited. Retrieved 28 September 2016.
  13. ^ "10 things you didn't know about Martyn Ashton's Road Bike Party 2". bikeradar.com. Immediate Media Company Ltd. 18 December 2013. Retrieved 28 September 2016.
  14. ^ "British Cycling has today launched a new awareness campaign to promote responsible racing on Britain's roads". britishcycling.org.uk (Media Release). British Cycling. 10 June 2014. Retrieved 28 September 2016.
  15. ^ Brett, Mat (10 June 2014). "British Cycling release new technique video series + videos". road.cc. London: Farrelly Atkinson (F-At) Limited. Retrieved 28 September 2016.
  16. ^ a b "Global Cycling Network launches Spanish channel with host Óscar Pujol". 2 July 2018. Retrieved 11 January 2019.
  17. ^ a b Howells, Kieran (13 June 2018). "Play Sports Network welcomes three new presenters". bikebiz.com.
  18. ^ Broughton, Robbie (30 April 2018). "Matt Stephens Leaves GCN". ridevelo.cc. Retrieved 11 January 2019.

External links[edit]