Golden East Crossing

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Golden East Crossing
LocationRocky Mount, North Carolina
Address1100 North Wesleyan Boulevard
Opening date1986
DeveloperJMB Realty
OwnerHendon Properties
No. of stores and services50+
No. of anchor tenants7
Total retail floor area574,172 square feet[1]
No. of floors1

Golden East Crossing is a shopping mall in Rocky Mount, North Carolina. Opened in 1986, the mall features Belk, Books-A-Million, Conn's, Dunham's Sports, J. C. Penney, and Ross Dress for Less. It is managed by Hendon Properties.


Brody's, which replaced a Roses, was sold to Proffitt's in 1998.[2] Best Buy was added in November 2004.[3] The same year, a movie theater operated by Cinema Grill closed.[4]

The mall was owned by General Growth Properties for nine years, then sold to Cadillac Fairview, and again to current owners Hendon Properties in 2005.[5][6]

Proffitt's was closed in 2005.[6] Part of the store became Bed Bath & Beyond that year,[7] while the rest became Ross Dress for Less a year later.[8] Petco was added in 2008, replacing a Books-A-Million bookstore which moved to the former theater space.[9] Best Buy[10] and Sears both closed in 2012. A year later, Dunham's Sports was confirmed to be opening in the vacated Sears.[11] Petco closed on January 24, 2015.[12] Bed Bath & Beyond closed at the mall in 2016, while the same year, Conn's opened in the spaces previously occupied by Petco and Best Buy.[13] Fallas opened in the former Bed Bath & Beyond on July 26, 2018.[14]


  1. ^ "Properties". O'Leary Partners. Archived from the original on 3 January 2014. Retrieved 3 January 2014.
  2. ^ "Proffitt's, Inc. Announces Acquisition of North Carolina Based Brody's". Business Wire. 6 March 1998. Retrieved 3 January 2014.
  3. ^ Murphy, Tom (5 November 2004). "Best Buy opens in Rocky Mount". Rocky Mount Telegram.
  4. ^ Murphy, Tom (20 May 2004). "Cinema Grill officials mum on plans for area theater". Rocky Mount Telegram.
  5. ^ Murphy, Tom (24 July 2005). "Golden East Crossing to introduce changes". Rocky Mount Telegram.
  6. ^ a b Murphy, Tom (4 August 2005). "Multiple stores may occupy Proffitt's site". Rocky Mount Telegram.
  7. ^ Murphy, Tom (20 September 2005). "Bed Bath & Beyond filling Proffitt's slot". Rocky Mount Telegram.
  8. ^ "Ross Dress for Less holds grand opening today". Rocky Mount Telegram. 24 September 2006.
  9. ^ "Golden East Crossing to add new stores". Rocky Mount Telegram. 13 February 2007.
  10. ^ "Best Buy in Rocky Mount to close May 12". Rocky Mount Telegram. 14 April 2012. Archived from the original on 3 January 2014. Retrieved 3 January 2014.
  11. ^ Henderson, John (24 April 2013). "Dunham's Sports to open in Golden East Crossing". Rocky Mount Telegram. Retrieved 3 January 2014.
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  14. ^

External links[edit]

Coordinates: 35°58′30″N 77°48′23″W / 35.97491°N 77.80640°W / 35.97491; -77.80640