Heart East Anglia
|Frequency||96.4, 97.1 & 102.4 MHz|
|Branding||This is Heart|
|Slogan||Turn up the Feel Good!|
The regional station originally broadcast as three separate stations - Radio Orwell served Ipswich and surrounding areas since October 1975. In November 1982, Saxon Radio launched in west Suffolk from studios in Bury St. Edmonds, acting as an effective opt-out service to Orwell. Meanwhile, Radio Broadland began broadcasting to Norfolk and north Suffolk in October 1984.
In 1990, Broadland bought out Suffolk Group Radio (the owners of Radio Orwell and Saxon Radio) and formed the East Anglian Radio Group. Two years later, Orwell and Saxon were merged into SGR FM - which launched a sister station in Essex, SGR Colchester, in October 1993.
By 1996, the GWR Group had bought out the East Anglian Radio Group. In January 2009, both Broadland and SGR were among the first stations to rebranded under the Heart moniker after GCap Media's takeover by Global Radio the year before.
On 21 June 2010, Global Radio announced it would merge the five stations as part of plans to reduce the Heart network of stations from 33 to 18. The new station began broadcasting on Friday 3 September 2010 from studios in Norwich, leading to the closure of studios in Ipswich.
From 3 June 2019, local output will consist of a three-hour regional Drivetime show on weekdays, alongside localised news bulletins, traffic updates and advertising.
Heart East Anglia's studios in Norwich closed with operations moving to Milton Keynes - the station ceased local programming on 31 May 2019. Local breakfast and weekend shows were with network programming from London.