I Love It (Kanye West and Lil Pump song)

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"I Love It"
I Love It Kanye Pump cover.jpg
Single by Kanye West and Lil Pump
from the album Harverd Dropout
ReleasedSeptember 7, 2018 (2018-09-07)
Genre
Length2:08
Label
Songwriter(s)
Producer(s)
Kanye West singles chronology
"XTCY"
(2018)
"I Love It"
(2018)
"Take Me to the Light"
(2019)
Lil Pump singles chronology
"Kept Back"
(2018)
"I Love It"
(2018)
"Multi Millionaire"
(2018)
Music video
"I Love It" on YouTube

"I Love It" is a song by American rappers Kanye West and Lil Pump, featuring guest vocals by American comedian Adele Givens, using snippets from her comedy material. The song was produced by West alongside DJ Clark Kent and frequent Lil Pump collaborator CBMix, with additional production by Ronny J. The song premiered at the 2018 Pornhub Awards. "I Love It" reached number one in Canada, Finland, New Zealand and Sweden, as well as the top 10 in Australia, the United Kingdom and the United States. The song is the third single from Lil Pump's second studio album, Harverd Dropout (2019).

Background and release[edit]

Kanye West was the creative director of the inaugural Pornhub Awards on September 6, 2018.[2] After a live performance with Teyana Taylor, West later premiered the music video for his new song with Lil Pump.[2] West raps in a sexually explicit way in it that mirrors how he performed in the songs "I'm In It" and "XTCY".[1]

A remix with GOOD Music signee Valee has also been recorded but has yet to be released.[3] An edited version of the song known as "I Love It (Freaky Girl Edit)" was released to the iTunes Store on September 7, 2018, which West and Pump performed live on Saturday Night Live on September 29.[4][5] The song was originally intended to be on West's ninth studio album Yandhi shortly after the performance,[6] but the album suffered from multiple delays and was eventually scrapped. When Pump shared the track list for his second studio album Harverd Dropout on February 19, 2019, "I Love It" was shown to be the album's third track.[7]

Artwork[edit]

The artwork was painted by Shadi Al-Atallah, who also painted the artwork for West's previous single "XTCY". West asked Al-Atallah to paint the artwork using a color scheme inspired by a Kerry James Marshall painting.[8]

Reception[edit]

The song was panned by music critics. Sheldon Pearce of Pitchfork described everything about it as what "feels like it belongs in a "Saturday Night Live" sketch about [West] that got cut".[9] West later expressed regret over making the track, stating in an interview with Big Boy's Neighborhood: "Oh, I bet you The Devil was happy on that day."[10]

Controversy[edit]

On September 13, 2018, DJ David Morales accused West of stealing the bass line of "I Love It" from his remix to Alexander O'Neal's song "What Is This Thing Called Love?".[11]

West's ex-girlfriend Amber Rose posted to her Instagram on September 18 to accuse him and Pump of being inspired by her SlutWalk movement for the track, yet giving no credit.[12]

Music video[edit]

A still from the music video showing West (left) and Lil Pump (right) wearing giant rectangular body suits

A music video for the single was premiered at the 2018 Pornhub Awards.[13] West and Lil Pump wear giant, rectangular body suits reminiscent of characters from the video game platform Roblox[14] and David Byrne's "big suit" from the concert film Stop Making Sense,[15] as they walk down a hallway reminiscent of 2001: A Space Odyssey,[16] lined with women covered in mesh cloth posing as statues. The women statues can be seen moving, breathing, and shifting throughout the video. The video was executive-produced by Spike Jonze and directed by West and Amanda Adelson.[17][18] Shortly after the release, Jonze revealed the early sketches for it.[19] The music video garnered 76 million views globally in its first week surpassing "This Is America" by Childish Gambino as the biggest opening week on YouTube for a hip-hop video.[20] Soon after its release, the video became a popular internet meme.[21]

Commercial performance[edit]

In the United States, the song debuted at number six on the US Billboard Hot 100,[22] making it Kanye West's 17th top-ten song and Lil Pump's second top ten on the chart.[22] On May 16, 2019, "I Love It" was certified double Platinum by the Recording Industry Association of America (RIAA) for selling over two million units in the United States.[23]

In the United Kingdom, "I Love It" debuted at number three on the UK Singles Chart.[24] It serves as Kanye West's first single to reach the top five since 2015 collaboration "FourFiveSeconds" with Rihanna and Paul McCartney, as well as his 19th top-ten song and Lil Pump's very first top ten on the chart.[25][26] The single was certified Gold in the UK on December 14, 2018 by the British Phonographic Industry (BPI).[27]

In Canada, the song debuted at number one on the Canadian Hot 100, making it West's third and Lil Pump's first number-one single.[28]

Track listings[edit]

  • Digital download[29]
  1. "I Love It" – 2:08
  • Digital download[4]
  1. "I Love It" (Freaky Girl) (Edit) – 2:08

Credits and personnel[edit]

Credits adapted from Tidal.[30]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Denmark (IFPI Denmark)[76] Gold 45,000double-dagger
France (SNEP)[77] Gold 100,000double-dagger
Italy (FIMI)[78] Gold 25,000double-dagger
New Zealand (RMNZ)[79] Gold 15,000*
United Kingdom (BPI)[80] Platinum 600,000double-dagger
United States (RIAA)[81] 2× Platinum 2,000,000double-dagger

*sales figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format Label Ref.
Various September 7, 2018 Digital download
[29][82]
Italy September 14, 2018 Contemporary hit radio Universal [83]

See also[edit]

References[edit]

  1. ^ a b Jeremy Gordon (September 10, 2018). "Kanye West is too horny for his own good". The Outline. Retrieved January 13, 2019.
  2. ^ a b Laura Snapes (September 7, 2018). "Kanye West creative directs inaugural Pornhub awards". The Guardian. Retrieved September 7, 2018.
  3. ^ https://twitter.com/valee/status/1059477397731491840
  4. ^ a b "I Love It (Freaky Girl Edit) - Single by Kanye West & Lil Pump". iTunes Store.
  5. ^ performance
  6. ^ "r/YandhiLeaks - [IMPORTANT] Full Pre-SNL Yandhi Track List! (September 2018)". reddit. Retrieved 2019-07-12.
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  8. ^ https://twitter.com/kanyewest/status/1038473744929320960
  9. ^ Sheldon Pearce (September 7, 2018). ""I Love It" [ft. Adele Givens] by Kanye West / Lil Pump Review". Pitchfork. Retrieved February 1, 2019.
  10. ^ BigBoyTV (October 25, 2019). "Kanye West on 'Jesus is King', Being Canceled, Finding God + A Lot More". Retrieved November 26, 2019 – via YouTube.
  11. ^ Jordan Darville (September 13, 2018). "Kanye West accused of stealing bass line for "I Love It"". The FADER. Retrieved September 16, 2018.
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  13. ^ Kevin Goddard (7 September 2018). "Kanye West Debuts New Song & Video With Lil Pump At Pornhub Awards". HotNewHipHop. Retrieved 7 September 2018.
  14. ^ Jenna Amatulli (7 September 2018). "Kanye West, Lil Pump's New Song: 'You're Such A F**king Ho. I Love It!'". HuffPost. Retrieved 8 September 2018. The video features West and Pump in Roblox-esque cartoonish outfits...
  15. ^ Polk, Leilani (September 7, 2018). "Kanye West's New Song "I Love It" Is Embarrassingly Terrible. The Video Is Pretty Cool, Though". The Stranger. Retrieved April 27, 2019. ...with Kanye being goofy and seemingly having a grand 'ol time in his oversize, Stop Making Sense-style suit thing... Channeling David Byrne, in vision if not at all in sound, is a good idea
  16. ^ Espinoza, Joshua (September 7, 2018). "Kanye and Lil Pump's "I Love It" Gets the Memes It Was Made to Inspire". Complex. Retrieved April 28, 2019. Kanye and Pump are seen in a hallway reminiscent of 2001: A Space Odyssey...
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  77. ^ "French single certifications – Kanye West – I Love It" (in French). Syndicat National de l'Édition Phonographique. Retrieved August 26, 2019.
  78. ^ "Italian single certifications – Kanye West & Lil Pump – I Love It" (in Italian). Federazione Industria Musicale Italiana. Select "2018" in the "Anno" drop-down menu. Select "I Love It" in the "Filtra" field. Select "Singoli online" under "Sezione".
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External links[edit]