Joelle Amery

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Joelle Big In LA.png
Joelle filming "Big in L.A." in 2012[1] wearing a brunette wig before her media reveal
Background information
Birth nameJoelle Amery
Born1998/1999 (age 20–21)[2]
United Kingdom[3]
Years active2013–present

Joelle[1][4][5][6][7] is an English schoolgirl and pop singer. At the age of 14, she first appeared live on UK national television on the Lorraine show as an alopecia campaigner[4] and subsequently appeared on ABC News in the United States.[8][9] Joelle is also a Young Person's Ambassador for the UK charity, Alopecia UK.[10][11][12]


Joelle's TV appearances followed the extensive press coverage that she received internationally in relation to pictures of her posing bald with her mother, Michelle Grayson.[13] The pictures of Joelle were taken by celebrity fashion photographer Dave Wise.[14] During the Lorraine show, Joelle told Kate Garraway about her childhood experiences coping with alopecia universalis, a hair loss condition that has afflicted Joelle since she was 8 years old.[4] As part of the interview, Joelle sang the lyrical excerpt "And you can turn on the morning TV and wish it was you instead of me", from her homemade music video "Big in L.A.",[4][15] an amateur music video production created by her and her family, using their compact pocket holiday camera while on vacation in Los Angeles.[8]

Video award[edit]

"Big in L.A." won the Best Music Video award at the 9th annual LA Femme International Film Festival,[8][16] Best Foreign Award in the Music Video category of the 10th annual Action/Cut Short Film Competition in California[17] and, following its UK début at the 2013 Portobello Film Festival in London,[18][19] was nominated for a Golden Trellick Award.

Vocal development[edit]

Joelle was referred to Phil Tan, who auditioned her in December 2011 and subsequently connected her with Peggy Johnson for vocal development.[20] Joelle is also vocal coached by Daniel Thomas, who works with Girls Aloud.[21][22]


  1. ^ a b Yahoo! Inc. (13 July 2012). "Kourtney Kardashian interrupted my music video". Yahoo News. Yahoo! United States. Retrieved 9 September 2013.
  2. ^ Zahir, Igor (26 August 2013). "Inglesa que faz sucesso na internet fala sobre o trauma de ficar careca". Marie Claire. Retrieved 1 September 2013.
  3. ^ "Joelle Amery, 14, clocked up 200,000 views on YouTube reveals she has alopecia". Times of Mumbai India. 24 August 2013. Retrieved 1 September 2013.
  4. ^ a b c d "Pop teen Joelle's alopecia reveal". ITV United Kingdom. August 29, 2013. Archived from the original on 1 September 2013. Retrieved 1 September 2013.
  5. ^ "2017 ASCAP Pop Awards - Red Carpet". Getty Images, Seattle, Washington, United States. 18 May 2017. Retrieved 22 March 2019.
  6. ^ Gilmore, James (7 January 2016). "A Girl Wore a Stormtrooper Belt for 3 Months – But I'm Not Going to Write About That". HuffPost. Retrieved 11 April 2016.
  7. ^ "14 things you only know if you have alopecia". Metro United Kingdom. 18 April 2016. Retrieved 19 April 2016.
  8. ^ a b c Leanne Suter (20 October 2013). "Music video changes bullied teenage girl's life". KABC-TV United States. Retrieved 21 October 2013.
  9. ^ Belgravia Centre (13 March 2014). "North London Alopecia Schoolgirl Becomes Internet Sensation". Belgravia Centre United Kingdom. Retrieved 18 March 2014.
  10. ^ Alopecia UK (5 August 2014). "Introducing Joelle, Young Person's Ambassador for Alopecia UK". Alopecia UK United Kingdom. Retrieved 8 August 2014.
  11. ^ Deepti Manohar (13 June 2014). "Teenager Rises Up to the Alopecia Challenge". NewsBeat Social, Inc, Oregon, United States. Archived from the original on 25 October 2014. Retrieved 25 October 2014.
  12. ^ metro (18 April 2016). "Joelle Writer, singer and Young Person's Ambassador for". Metro United Kingdom. Retrieved 19 April 2016.
  13. ^ Sources:
  14. ^ Dave Wise (1 September 2013). "Dave Wise, Fashion, Editorial, Celebrity and Advertising Photographer". Dave Wise London, England. Retrieved 1 September 2013.
  15. ^ "Full Movie (Big in L.A.)". United States. 14 April 2013. Retrieved 1 September 2013.
  16. ^ "9th Annual LA Femme International Film Festival – Awards Gala And Show". Getty Images, Seattle, Washington, United States. 20 October 2011. Retrieved 21 October 2013.
  17. ^ Guy Magar (1 September 2013). "Final judging results 2013, Action/Cut Short Film Competition". Action/Cut International Short Film Festival Los Angeles, United States. Retrieved 1 September 2013.
  18. ^ Portobello Film Festival (26 September 2013). "PORTOBELLO FILM FESTIVAL 2013 GOLDEN TRELLICK AWARDS & NOMINATIONS". Portobello Film Festival United Kingdom. Retrieved 26 September 2013.
  19. ^ West London Film Network (15 September 2013). "West London Film Network – Big in LA (Showcase Mix)". West London Film Network United Kingdom. Retrieved 26 September 2013.
  20. ^ Peggy Johnson Productions And Talent. ":Joelle – Vocalist, songwriter, Actor & Model". United States. Archived from the original on 5 November 2012. Retrieved 8 September 2013.
  21. ^ "Dance passion in the heart of London Drop-in classes for everyone, every day". United Kingdom. Retrieved 7 September 2013.
  22. ^ Nyodema (7 February 2010). "Gospel Sing for the Gambia". United Kingdom. Retrieved 7 September 2013.

External links[edit]