Journal of Marketing Research

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Journal of Marketing Research
Edited byRajdeep Grewal
Publication details
4.200 (2019)
Standard abbreviations
ISO 4J. Mark. Res.
ISSN0022-2437 (print)
1547-7193 (web)
OCLC no.1783303

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.[1][2][3] According to the Journal Citation Reports, the journal has a 2019 impact factor of 4.200.[4] The founding editor was Robert Ferber.


  • In 1996 the journal established the Paul E. Green Award in honour of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.[5]
  • The journal awards the William F. O'Dell Award for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.[6]


The following persons are or have been editor-in-chief of this journal:[7]

Notable papers[edit]

  • Green, Paul E. and Vithala R. Rao (1971). "Conjoint Measurement for Quantifying Judgmental Data". Journal of Marketing Research. 8 (3): 355–363. doi:10.2307/3149575. JSTOR 3149575.
  • Churchill, Gilbert (1979). "A paradigm for developing better measures of marketing constructs". Journal of Marketing Research. 16 (1): 64–73. doi:10.2307/3150876. JSTOR 3150876.
  • Oliver, Richard L. (1980). "A cognitive model of the antecedents and consequences of satisfaction decisions". Journal of Marketing Research. 17 (4): 460–469. doi:10.2307/3150499. JSTOR 3150499.
  • Fornell, Claes and David F. Larcker (1981). "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error". Journal of Marketing Research. 18 (1): 39–50. doi:10.2307/3151312. JSTOR 3151312.
  • Churchill, Gilbert A. and Carol Surprenant (1982). "An investigation into the determinants of customer satisfaction". Journal of Marketing Research. 19 (4): 491–504. doi:10.2307/3151722. JSTOR 3151722.
  • Simonson, Itamar, and Amos Tversky (1992). "Choice in context: Tradeoff contrast and extremeness aversion". Journal of Marketing Research. 29 (3): 281–295. doi:10.2307/3172740. JSTOR 3172740.CS1 maint: multiple names: authors list (link)
  • Keller, Kevin Lane, and David A. Aaker (1992). "The effects of sequential introduction of brand extensions". Journal of Marketing Research. 29 (1): 35–50. doi:10.2307/3172491. JSTOR 3172491.CS1 maint: multiple names: authors list (link)
  • Boulding, William, Ajay Kalra, Richard Staelin, and Valarie Zeithaml (1993). "A dynamic process model of service quality: from expectations to behavioral intentions". Journal of Marketing Research. 30 (1): 7–27. doi:10.2307/3172510. JSTOR 3172510.CS1 maint: multiple names: authors list (link)
  • Aaker, Jennifer (1997). "Dimensions of brand personality". Journal of Marketing Research. 34 (3): 347–356. doi:10.2307/3151897. JSTOR 3151897.
  • Zaltman, Gerald (1997). "Rethinking market research: Putting people back in". Journal of Marketing Research. 34 (4): 424–437. doi:10.2307/3151962. JSTOR 3151962.
  • Ansari, Asim. and Carl F. Mela (2003). "E-customization". Journal of Marketing Research. 40 (2): 131–145. doi:10.1509/jmkr.
  • Ding, Min, Rajdeep Grewal, and John Liechty (2005). "Incentive-aligned conjoint analysis". Journal of Marketing Research. 42 (1): 67–82. CiteSeerX doi:10.1509/jmkr. JSTOR 30162357.CS1 maint: multiple names: authors list (link)
  • Novemsky, Nathan, and Daniel Kahneman (2005). "The boundaries of loss aversion". Journal of Marketing Research. 42 (2): 119–128. doi:10.1509/jmkr. JSTOR 30164009.CS1 maint: multiple names: authors list (link)


  1. ^ Churchill, Gilbert A.; Perreault, William D. (1982). ""JMR" Editorial Policies and Philosophy". Journal of Marketing Research. 19 (3): 283–287. doi:10.2307/3151562. JSTOR 3151562.
  2. ^ Huber, Joel; Kamakura, Wagner; Mela, Carl F. (2014). "A topical history of JMR". Journal of Marketing Research. 51 (1): 84–91. doi:10.1509/jmr.51.1.02.
  3. ^ Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4.
  4. ^ "Journal of Marketing Research". 2019 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2019.
  5. ^ "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-03-09.CS1 maint: archived copy as title (link)
  6. ^
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  8. ^
  9. ^ Pearl, Robert; Sudman, Seymour (1982). "In Memoriam: Robert Ferber 1922–1981". The American Statistician. 36 (4): 355. doi:10.1080/00031305.1982.10483046.
  10. ^ David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal of Marketing Research: February 2014, Vol. 51, No. 1, pp. 94-95.
  11. ^

External links[edit]