KMAJ-FM

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KMAJ-FM
KMAJ-FM logo.png
CityCarbondale, Kansas
Broadcast areaTopeka metro
BrandingMajic 107.7
SloganToday's Hits, Yesterday's Favorites
Frequency107.7 MHz
First air dateJuly 1, 1971 (as KSWT-FM)[1]
FormatAdult contemporary
ERP53,000 watts
HAAT235.4 meters
ClassC1
Facility ID42012
Transmitter coordinates38°57′15″N 95°54′43″W / 38.95417°N 95.91194°W / 38.95417; -95.91194Coordinates: 38°57′15″N 95°54′43″W / 38.95417°N 95.91194°W / 38.95417; -95.91194
Callsign meaningKansas MAJic (Magic) branding
Former callsignsKEWI-FM (1971, CP)[2]
KSWT (1971-1981)
KMAJ (1981–1990)
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsKDVV, KMAJ, KTOP-FM, KTOP, KWIC
WebcastListen Live
Websitekmaj.com

KMAJ-FM, branded as Majic 107.7, is a radio station serving Topeka, Kansas and vicinity with an adult contemporary format. It operates on FM frequency 107.7 MHz and is under ownership of Cumulus Media.

History[edit]

KMAJ-FM signed on in 1971 as easy listening outlet KSWT "K-Sweet".[3] The music all played from large 10-inch reels of tape, while the rest of the programming elements came from cart carousels within a Harris automation system. There was no "live" announcer in the early years.

In 1981, KSWT became KMAJ and rebranded as "Magic 108".

Each year, KMAJ plays Christmas music, 24/7 leading into the holiday. In 2013, it flipped earlier, starting it on the evening of the 15th, as the first station in Kansas to air the music during the holidays. In 2017 the station flipped on November 16th. [4]

One of the on-air personalities is known simply as "Wolfman", a parody of Wolfman Jack who is incompetent at his job as a DJ, speaks with a voice changer, and wears a wolf mascot costume in promotional material. He's known for refusing to take requests (instead playing a prerecorded rant, or "Wolfman song", as he calls it) and unwinnable joke contests in which the caller is prohibited from calling back for 30 days (a parody of contests which only prohibit the winner from participating for 30 days, not all entrants). While Wolfman is a parody of Wolfman Jack, his mannerisms are more of a parody of The Rock.

See also[edit]

References[edit]

  1. ^ "KSWT(FM)" (PDF). Broadcasting Yearbook. 1976. Retrieved January 14, 2020.
  2. ^ FCC History Cards for KMAJ-FM
  3. ^ KMAJ Majic 107.7 History
  4. ^ KMAJ begins playing Christmas Music November 15th, instead of Thanksgiving Day

External links[edit]