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Springfield, Missouri
United States
BrandingKOLR 10 (general)
KOLR 10 News (newscasts)
(pronounced as "Color 10")
SloganOzarks First.
ChannelsDigital: 10 (VHF)
Virtual: 10 (PSIP)
Affiliations10.1: CBS
10.2: Laff
10.3: Grit
10.4: CBN News
OwnerMission Broadcasting, Inc.
OperatorNexstar Media Group
(via SSA)
First air dateMarch 14, 1953 (67 years ago) (1953-03-14)
Call sign meaningPronounced "color" as in color television
Sister station(s)KOZL-TV, KRBK
Former call signsKTTS-TV (1953–1971)
KOLR (1971–1976)
KOLR-TV (1976–1985)[1]
Former channel number(s)Analog:
10 (VHF, 1953–2009)
52 (UHF, until 2009)
Former affiliationsDuMont (1953–1955)
ABC (1953–1967)
both secondary
Transmitter power26 kW
Height631 m (2,070 ft)
Facility ID28496
Transmitter coordinates37°13′9.4″N 92°56′57.4″W / 37.219278°N 92.949278°W / 37.219278; -92.949278
Licensing authorityFCC
Public license informationProfile

KOLR, virtual and VHF digital channel 10, is a CBS-affiliated television station licensed to Springfield, Missouri, United States. Owned by Mission Broadcasting, the station is operated under a shared services agreement (SSA) by Nexstar Media Group, making it sister to Nexstar's duopoly of Springfield-licensed MyNetworkTV affiliate KOZL-TV (channel 27) and Osage Beach-licensed Fox affiliate KRBK (channel 49). The three stations share studios on East Division Street in Springfield and transmitter facilities on Switchgrass Road, north of Fordland. On cable, KOLR is available on Mediacom channel 9 in standard definition and digital channel 709 in high definition.[2]


The station first signed on the air on March 14, 1953 as KTTS-TV; it was founded by the Independent Broadcasting Company, owners of KTTS radio (1400 AM, now KSGF on AM 1260, and 94.7 FM). Channel 10 originally operated from studio facilities located downtown, on the southwest corner of Walnut and Jefferson Streets in the Springfield Chamber of Commerce building. The station has been a CBS affiliate since its sign-on; however, it also carried a secondary affiliation with ABC, which was shared with primary NBC affiliate KYTV (channel 3) until KMTC (channel 27, now KOZL-TV) signed on in 1968.

The station changed its call letters to KOLR in 1971. At 2,000 feet (610 m) high, the station's transmission tower is the second tallest in the United States, only 19.2 meters (63 ft) lower than the highest. The radio stations were sold to Wichita, Kansas-based Great Empire Broadcasting in 1972.

In 1998, Independent Broadcasting sold KOLR to Tennessee-based VHR Broadcasting,[3] which entered into a shared services agreement with Woods Communications, owner of Fox affiliate KDEB. This combined entity was later purchased by Quorum Broadcasting. On December 31, 2003, Quorum merged with the Irving, Texas-based Nexstar Broadcasting Group; as the Springfield market did not have enough television stations to permit a legal duopoly, KOLR was sold to Brecksville, Ohio-based Mission Broadcasting.

On January 19, 2007, the station signed on its digital signal at full-power and began broadcasting network programming in high definition. KOLR has been digital-only since April 16, 2009.[4] The station's analog transmitter operated at an effective radiated power of 316 kilowatts, the highest allowed for a VHF Band III transmitter. Some viewers had trouble picking up KOLR's signal after its switch to digital-only broadcasts, a situation not uncommon to digital broadcasters on VHF.

On June 15, 2016, Nexstar announced that it has entered into an affiliation agreement with Katz Broadcasting for the Escape, Laff, Grit, and Bounce TV networks (the last one of which is owned by Bounce Media LLC, whose COO Jonathan Katz is president/CEO of Katz Broadcasting), bringing the four networks to 81 stations owned and/or operated by Nexstar, including KOLR and KOZL-TV.[5]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP short name Programming [6]
10.1 1080i 16:9 KOLR-DT Main KOLR programming / CBS
10.2 480i Laff Laff
10.3 Grit Grit
10.4 CBN CBN News


KOLR broadcasts the entire CBS network schedule. It is one of the few CBS affiliates in the Central Time Zone that airs the soap opera The Young and the Restless at 11:30 a.m.; most prefer to air it at 11:00 a.m. as a lead-in to their midday newscasts (although KOLR schedules its midday newscasts before Y&R at 11:00 a.m.). Syndicated programs broadcast by KOLR include Judge Judy, Inside Edition, and Entertainment Tonight. All of the programs mentioned are distributed by CBS' corporate cousin, CBS Television Distribution.

News operation[edit]

KOLR presently broadcasts 21 hours of locally produced newscasts each week (with 4½ hours each weekday and a half-hour each on Saturdays and Sundays); unlike most CBS affiliates, KOLR does not broadcast early evening newscasts on weekends. During weather segments, the station uses live NOAA National Weather Service radar data from several regional sites, which is branded on-air as "Live Digital Doppler". KOLR also operates a news bureau in downtown Branson on West Main Street, which opened in June 2013.

KOLR had the longest-running evening anchor team in the Ozarks.[who?][when?] In March 2010, KOLR became the second television station in the Springfield market and the first Nexstar-owned duopoly (legal or virtual) to begin broadcasting its local newscasts in widescreen standard definition. In May 2011, channel 10 became the third station in the market to begin broadcasting its local newscasts in high definition; in both instances, the KSFX newscasts were included in the upgrade.

In October 2017, KOLR received new on-air graphics for its newscasts. "Overture" by Stephen Arnold Music also made a comeback, which was first used from 2003 to 2007.

On October 21, 2018, KOLR debuted its new news set. KOLR/KOZL newscasts and programming had been originating from a temporary studio set for the previous few weeks.

Notable former on-air staff[edit]


  1. ^ "FCC History Cards for KOLR".
  2. ^ Channel Lineup: Battlefield, Greene County & Springfield, MO
  3. ^ https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=559660
  4. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2013-08-29. Retrieved 2012-03-24.CS1 maint: archived copy as title (link)
  5. ^ "Bounce TV, Grit, Escape, Laff Multicast Deal Covers 81 Stations, 54 Markets". Broadcasting & Cable. June 15, 2016. Retrieved June 16, 2016.
  6. ^ http://www.rabbitears.info/market.php?request=station_search&callsign=KOLR#station

External links[edit]