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KPUR 95.7Armadillo logo.png
CityClaude, Texas
Broadcast areaAmarillo metropolitan area
BrandingTexas Country 95.7, The Armadillo
SloganAmarillo's Country Icon Station
Frequency95.7 MHz
First air date1991; 29 years ago (1991) (as KARX)
FormatTexas Country
ERP100,000 watts
HAAT119 meters (390 ft)
Facility ID33448
Former call signsKQXB (8/1991–9/1991, CP)
KARX (1991–2018)
AffiliationsDallas Cowboys
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsKNSH, KARX, KPUR, KQIZ, KZRK-FM
Webcastclick "play" button at bottom of website

KPUR-FM (95.7 FM, "Texas Country 95.7, The Armadillo") is a radio station serving the Amarillo, Texas, area with a country format. This station is under ownership of Cumulus Media. Its studios are located at the Amarillo Building downtown on Polk Street, and its transmitter tower is based southeast of Amarillo in unincorporated Randall County.

The station is an affiliate of the Dallas Cowboys radio network.[1]

On January 15, 2018, the then-KARX switched frequencies with KPUR-FM and changed its name from "Nash Icon 95.7" to "Texas Country 95.7, The Armadillo".[2] The stations swapped call signs on January 24, 2018, with KARX picking up the KPUR-FM call sign.


  1. ^ "Dallas Cowboys on Radio". Archived from the original on 2007-12-08. Retrieved 2007-12-12.
  2. ^ Cumulus Amarillo Country Pair To Swap Frequencies

External links[edit]

Coordinates: 35°06′18″N 101°39′29″W / 35.105°N 101.658°W / 35.105; -101.658