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KYYI TheBear104.7 logo.png
CityBurkburnett, Texas
Broadcast areaWichita Falls metropolitan area
Branding104.7 The Bear
SloganTexoma's 20 year
Home of Rock
Frequency104.7 MHz
First air date1989
FormatClassic rock
ERP92,000 watts
HAAT310 meters (1,020 ft)
Facility ID58740
Former call signsKXWT (1985-1989)
AffiliationsDallas Cowboys
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsKLUR, KOLI, KQXC
WebcastListen Live
Listen Live via iHeart

KYYI (104.7 FM), branded as "104.7 The Bear", is a radio station serving Wichita Falls, Texas, and vicinity with a classic rock format. It operates on FM frequency 104.7 MHz and is under ownership of Cumulus Media. KYYI's transmitter is located northeast of Electra in northwestern Wichita County.

The station is an affiliate of the Dallas Cowboys radio network.[1]


In 1989, KYYI came on the air with a modern country format and was branded "Hot Country Y104" competing with 99.9 KLUR, the market's long time heritage country station. In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.

A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear". In 2008, the station's branding was refined to "The Bear 104.7".

Current on air line up

John Boy & Billy 6am-10am (syndicated from WRFX) Laura Liles 10am-2pm Keith Vaughn 2p-7pm Bob Ray weekends

Past BEAR air staff

Joe "Mad" Martin (1997-98 mornings, 2005-2007 mid days) Bobby Brown "The Bobbo Show" (afternoons 1997-98, mornings 1998-1999) Kerri TeeGarden (97-2000 afternoons) Doc Randle (97-2002 nights) Keith Vaughn & Tim McMillin "Vaughn & The Mac" (2000-2003 mornings) Keith Vaughn (1999- mornings, mid days, afternoons) Bob Ray (2005- weekends) Pam Kelly (2004-2007 nights) Dave Wylder (2002-2003 nights) Brent Warner (2000-2006 afternoons) Vicki Vox (2007- nights)


  1. ^ "Dallas Cowboys on Radio". Archived from the original on 2007-12-08. Retrieved 2007-12-11.

External links[edit]

Coordinates: 34°05′35″N 98°52′44″W / 34.093°N 98.879°W / 34.093; -98.879