MarketFair Mall

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
MarketFair Mall
MarketFair Mall Sign.jpg
LocationWest Windsor, New Jersey
CoordinatesCoordinates: 40°18′53″N 74°39′39″W / 40.314793°N 74.660955°W / 40.314793; -74.660955
Address3535 U.S. 1, Princeton, NJ
Opening date1987
DeveloperJMB/Federated Realty
ManagementMadison Marquette
No. of stores and services47
No. of anchor tenants6
Public transit accessBus transport NJ Transit NJ Transit bus: 600, 605

MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.[1] It is located along U.S. Route 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2] The anchor stores are AMC Theatres, Eastern Mountain Sports, Jos. A. Bank, Pottery Barn, LensCrafters, and Barnes & Noble.


MarketFair Mall was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Madison Marquette. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]


There are about 47 different establishments in the mall.[2] Home furnishings accounts for a large part of the center’s mix.[2] The mall is distinguished by its assortment of specialty shops, such as Villeroy & Boch, Platypus, Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Big Fish Seafood Bistro (an upscale restaurant and bar), P.F. Chang's, Bobby's Burger Palace (opened Summer 2012),[3] and T.G.I. Friday’s.[2] Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, Qdoba,[4] and a Corner Bakery that all opened in Fall 2013. There is also a ten-screen AMC Theatres and Eastern Mountain Sports.

The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]


  1. ^ Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times. The New York Times Company.
  2. ^ a b c d e f g h i Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Archived from the original on August 1, 2009. Retrieved July 15, 2010.
  3. ^ "MarketFair Fact Sheet" (PDF). Madison Marquette.[permanent dead link]
  4. ^ Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". Retrieved 25 October 2012.

External links[edit]