Movies Anywhere

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Movies Anywhere, LLC
MoviesAnywhereLogo.png
Screenshot
Movies Anywhere 2019 Welcome Screen.png
A screenshot of the 2019 Movies Anywhere welcome screen.
Type of site
Digital rights locker service
Video on demand
Available inEnglish
FoundedFebruary 25, 2014; 6 years ago (2014-02-25)
Area servedUnited States
OwnerThe Walt Disney Company
General managerKarin Gilford
ParentDisney Media and Entertainment Distribution
URLwww.moviesanywhere.com
RegistrationRequired
Users6 Million
[1][2]

Movies Anywhere (MA) is a United States-exclusive cloud-based digital locker and over-the-top streaming platform operated by The Walt Disney Company. The service allows users to stream and download purchased films, including digital copies redeemed from codes found in home video releases as well as digital purchases from participating services. The platform provides content from Walt Disney Studios, 20th Century Fox, Sony Pictures, Universal Pictures, Warner Bros., and DreamWorks Animation. The system utilizes an internal platform known as KeyChest, which synchronizes content licenses from digital distribution platforms linked to a central user account.

Movies Anywhere was first launched on February 25, 2014 as Disney Movies Anywhere (DMA), with content from Disney, Marvel, Pixar, and Star Wars-branded films on iOS with iTunes Store integration; the service has since been extended to other platforms and storefronts, including Amazon Video, FandangoNOW, Google Play Movies & TV, Microsoft Movies & TV, and Vudu, along with subscribers of Xfinity and Verizon Fios TV services. On October 12, 2017, DMA was relaunched as Movies Anywhere, with other studios joining Disney in offering their film titles through the platform. Some time in 2018, titles on Google Play Movies & TV linked through Movies Anywhere were also made available through the "Purchased Movies" heading on a customer's YouTube account.

Movies Anywhere is a competitor to the UltraViolet platform that was deployed by other major film studios (although the latter is declining as most of those studios move to Movies Anywhere); Disney declined to back the platform, in favor of promoting KeyChest as an alternative. On January 31, 2019, the consortium behind Ultraviolet announced that it would shut down its services on July 31, 2019, although the studios remaining with Ultraviolet (including Paramount Pictures and Lionsgate) have yet to move to Movies Anywhere.

History[edit]

In 2009, Disney unveiled a rights synchronization platform known as KeyChest, which would allow content purchases via digital distribution platforms to be queried and used to build a centralized library. The company explained that this system would allow "persistent" access to purchased content across multiple digital platforms, including television set-top boxes and mobiles.The platform was viewed as being a competitor to UltraViolet, a competing concept developed by DECE, a consortium containing all other major U.S. film studios but Disney.

Disney Movies Anywhere (DMA) originally launched on February 25, 2014, as an iOS app that allows users to link Disney films purchased on iTunes Store into a unified library with digital copies of Disney films purchased on physical media, so that they can be streamed or downloaded. The integration is achieved by linking a user's Apple ID with a Disney account. The app also allows users to browse through a catalog of Disney films available on iTunes Store, access supplemental content such as interviews and behind-the-scenes footage, and participate in the Disney Movie Rewards program. Walt Disney Studios CTO Jamie Voris explained that the app was designed to provide a "rich, interactive experience" around its content as an alternative to "utilitarian" online stores and that Disney planned to seek additional retail partners for the service in the future.

In November 2014, support for Google Play Movies & TV and Vudu was added. In September 2015, support for Amazon Videoand Microsoft Movies & TV was added, and DMA apps for Android TV and Roku were also released. In August 2016, Verizon Fiosbecame the first television provider to integrate with DMA, allowing purchases through Fios On Demand to be synced into DMA libraries.

In September 2017, DMA ceased support for Microsoft Movies & TV, with future purchases no longer automatically accessible through the linked library  However, in August 2018 support for the service provider was officially restored under Movies Anywhere.

On October 10, 2017, it was reported that the DMA platform would expand to include content from non-Disney studios under the name Movies Anywhere, with 20th Century Fox (which was eventually acquired by Disney in 2019), Sony Pictures, Universal Pictures, Warner Bros., and DreamWorks Animation serving as initial partners, and Paramount Pictures, Lionsgate, and Metro-Goldwyn Mayer expressing interest. It would also include titles from Disney's Hollywood Pictures and Touchstone Pictures banners that were previously unavailable on DMA. The DMA platform service network was relaunched on October 12, 2017. The Verge felt that the new platform could be used to replace the commercially unsuccessful UltraViolet platform (which Disney did not support). For physical copies of films printed pre-Movies Anywhere, these studios now route users redeeming codes formerly meant for their redemption portals and Ultraviolet to the redemption section of the Movies Anywhere site.

Just two months after launch, at the January 2018 Consumer Electronics Show in Las Vegas, General Manager Karin Gilford announced that consumers’ accounts had accumulated nearly 80 million movies. That same month, Movies Anywhere was picked the 2018 winner of Home Media Magazine's inaugural Media Play News Fast Forward Awards, honoring people, technologies, organizations, products, or services that move the home entertainment industry forward. On February 28, 2018, The Walt Disney Company shut down its Disney Movies Anywhere website and mobile app service platform network, transferring its Disney digital movie collection library content to the Movies Anywhere website and mobile app service platform network.

Support for FandangoNow was added on March 13, 2018, with talks also resuming between Movies Anywhere and Microsoft Movies & TV. By then, there were more than 100 million movies in consumer accounts.

On August 6, 2018, it was announced that Microsoft Movies & TV would be rejoining the Movies Anywhere platform service network. By then, the number of movies in customer accounts had grown to more than 135 million.

On December 5, Comcast's Xfinity became the second cable provider, after Fios, to partner with Movies Anywhere; subscribers utilize their TV Everywhere login to connect their account to the service.

On January 31, 2019, Ultraviolet announced that it would terminate its services on July 31, 2019 owing to increased support for Movies Anywhere. While Lionsgate and Paramount dropped out of that service in July and December 2018, they have not made any transition to Movies Anywhere. MGM, the remaining studio that continued to utilize Ultraviolet, also did not transition to Movies Anywhere (although some MGM films like Missing Link and Booksmart also end up in Movies Anywhere, usually through 20th Century Fox Home Entertainment).

On March 17, 2020, Movies Anywhere announced users can now share movies with other Movies Anywhere users. Users can share up to 3 movies per month and the user the movie is shared to has 14 days to watch it, but 72 hours to finish the movie once started.

In August 2020, DirecTV became the first satellite TV provider to join the Movies Anywhere platform.[3]

The logo for Movies Anywhere has been criticised by many Australians across social media sites, with the criticism stemming from the fact that the Movies Anywhere logo bears an uncanny resemblance to the logo of the Australian Broadcasting Corporation. The logo consists of a combination of the letters M and A, while the ABC's logo is based on the Lissajous curve.[4][5]

References[edit]

  1. ^ "Privacy Policy - Movies Anywhere". Movies Anywhere.
  2. ^ Spangler, Todd (November 9, 2018). "Movies Anywhere Hits 6 Million Users, Over 150 Million Movies Stored in First Year". Variety. Retrieved November 9, 2018.
  3. ^ https://www.techhive.com/article/3570721/now-you-can-add-directv-movie-purchases-to-your-movies-anywhere-digital-locker.html
  4. ^ "New Disney logo for Movies Anywhere app has Aussies baffled". NewsComAu. October 13, 2017. Retrieved September 19, 2020.
  5. ^ "Australians Are Roasting Disney Over Their Streaming App's Suspiciously Familiar New Logo". Junkee. October 14, 2017. Retrieved September 19, 2020.

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