NBCUniversal Entertainment Japan
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|EnubīshīYunibāsaru Entāteimento Japan gōdō gaisha|
|LaserDisc Corporation (1981–1989)|
Pioneer LDC, Inc. (1989–2003)
Geneon Entertainment Inc. (2003–2009)
Geneon Universal Entertainment Japan, LLC. (2009–2013)
|Headquarters||Minato, Tokyo, Japan|
|Products||Anime, Film, Music|
|Parent||Universal Pictures International Entertainment|
(NBCUniversal Film and Entertainment)
NBCUniversal Entertainment Japan LLC (NBCユニバーサル・エンターテイメントジャパン合同会社, Enubīshī Yunibāsaru Entāteimento Japan Gōdō-gaisha) (abbreviated as NBCUEJ) is a Japanese music, anime and home entertainment production and distribution enterprise headquartered in Akasaka, Minato, Tokyo, Japan. From its days as Pioneer LDC, NBCUEJ has been involved in the production and distribution of several anime in Japan. Geneon's North American branch (founded as Pioneer Entertainment) specialized in translating and distributing anime and related merchandise, such as soundtracks across the region. Geneon is a portmanteau of the English words, generate and eon. On February 1, 2009, Geneon merged with Universal Pictures Japan into Geneon Universal Entertainment. On December 9, 2013, the company changed its name to the current NBCUniversal Entertainment Japan. Outside Japan, the majority of NBCUniversal Entertainment Japan's anime titles are distributed by Universal Sony Pictures Home Entertainment Australia in the Oceanic region, while they are licensed by Universal to other anime distributors in the United States and United Kingdom, including Funimation, Sentai Filmworks, Manga Entertainment, Media Blasters, Aniplex of America, among others.
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Warner-Pioneer founded the LaserDisc Corporation (レーザーディスク株式会社, RēzāDisuku Kabushiki-gaisha) in March 1981 to produce LaserDiscs in Japan. The LaserDisc Corporation changed its name to Pioneer LDC, Inc. (パイオニア エル・ディー・シー株式会社, Paionia Eru Dī Shī Kabushiki-gaisha) in 1989 as part of an attempt to branch off into the anime, film, and music industries. The first anime title they released was Tenchi Muyo! Ryo-Ohki.
In July 2003, the company was acquired by Japanese advertising and marketing company firm Dentsu and renamed to Geneon Entertainment Inc. (ジェネオン エンタテインメント株式会社, Jeneon Entateinmento Kabushiki-gaisha), while its North American division, Pioneer Entertainment, was renamed to Geneon USA.
Sale to Universal
On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in the company to NBCUniversal's Universal Pictures International Entertainment (UPI), who planned to merge the company with its Universal Pictures Japan division to form a new company. The merger closed on February 1, 2009, with the new company now known Geneon Universal Entertainment Japan, LLC. (ジェネオン・ユニバーサル・エンターテイメントジャパン合同会社, Jeneon Yunibāsaru Entāteimento Japan Gōdō-kaisha). On December 9, 2013, the company once again changed its name to NBCUniversal Entertainment Japan.
Purchase of Paramount Japan
On January 1, 2016, Paramount Japan was purchased by NBCUniversal and dissolved shortly afterwards. This was due to Paramount Pictures establishing a joint-venture with Toho-Towa named Towa Pictures, which would distribute Paramount's films in Japan.
Viz Media (then known as Viz Communications) made a deal with Geneon (then known as Pioneer) to release Viz's properties to DVD such as Pokémon and Ranma ½ before Viz began producing their own DVDs. Pioneer also worked with Funimation for the Ocean dub of Dragon Ball Z and Bandai Entertainment for Monkey Magic before both companies started to produce their own DVDs later. In November 2004, Geneon USA signed a deal with Toei Animation to distribute some of their titles into the North American market. Launching titles included Air Master, Interlude, and Slam Dunk. However, in late 2006, the deal ended and all of the released titles went out of print.
In March 2007, Geneon became the exclusive North American distributor for Bandai Visual USA. Four months later, it was announced that ADV Films would take over the distribution, marketing, and sales of Geneon USA's properties in the United States, starting October 1, 2007. According to the announcement, Geneon USA would continue to acquire, license, and produce English subs and dubs of anime for release in North America. However, the deal was canceled in September before it was implemented, with neither company giving details as to why beyond stating they were "unable to reach a mutual agreement."
On December 3, 2007, Geneon USA closed distribution operations, with titles solicited through November 5 shipped. Titles that were in mid-release or licensed but unreleased were left in limbo. The Bandai Visual USA titles that were being distributed by Geneon were not affected by this closure, though some were delayed while Bandai Visual found a new distributor. Another North American anime company, Funimation, began negotiating with Geneon USA to distribute some of the company's licensed titles. In July 2008, a formal arrangement was announced and Funimation acquired the rights to "manufacture, sell, and distribute" various Geneon anime and live-action titles. Former Geneon USA titles have since been re-licensed by other companies such as Bandai Entertainment, Funimation, Aniplex of America, Sentai Filmworks, Media Blasters, Discotek Media, Nozomi Entertainment, Maiden Japan, Viz Media, NIS America, and Cinedigm.
As Universal Pictures Japan
As Pioneer LDC
- Tenchi Muyo! Ryo-Ohki
- El Hazard: The Magnificent World
- Magical Girl Pretty Sammy
- Battle Athletes
- Dimensional Movement Nazca
- Serial Experiments Lain
- Amazing Nurse Nanako
- Sol Bianca: The Legacy
- Kacho Oji
- Now and Then, Here and There
- OH! Super Milk Chan
- NieA 7
- I My Me! Strawberry Eggs
- Prétear: The New Legend of Snow White
- 10 Tokyo Warriors
- A Little Snow Fairy Sugar
- Ai Yori Aoshi
- Haibane Renmei
- Petite Princess Yucie
- The SoulTaker
- Nurse Witch Komugi-chan Magikarte
- Maho Tsukai ni Taisetsu na Koto
- L/R: Licensed by Royalty
- Full-Blast Science Adventure – So That's How It Is
- Peacemaker Kurogane
- Shingetsutan Tsukihime
- He Is My Master
- This Ugly yet Beautiful World
- Tsuki wa Higashi ni Hi wa Nishi ni
- Burn Up Scramble
- Kannazuki no Miko
- Gin'yuu Mokushiroku Meine Liebe
- To Heart: Remember My Memories
- Tales of Phantasia: The Animation
- Hanaukyo Maid Team: La Verite
- Magical Canan
- Akahori Gedou Hour Rabuge
- Strawberry Marshmellow
- Bludgeoning Angel Dokuro-chan
- Shakugan no Shana
- Dai Mahou Touge
- Gakuen Heaven: Boy's Love Hyper
- Ergo Proxy
- Black Lagoon
- High School Girls: Girls'-High
- Soul Link
- Makai Senki Disgaea
- Fate/Stay Night
- Higurashi When They Cry
- The Good Witch of the West: Astraea Testament
- Pumpkin Scissors
- Buso Renkin
- Shōnen Onmyōji
- Baldr Force EXE Resolution
- Muteki Kanban Musume
- The Skullman
- Hatenko Yugi
- Kyōshirō to Towa no Sora
- Kenkō Zenrakei Suieibu Umishō
- Sky Girls
- Koharu Biyori
- ef - a tale of memories.
- Tales of Symphonia: The Animation
- Nanatsuiro Drops
- World Destruction
- Nabari no Ou
- To Love Ru
- Nogizaka Haruka no Himitsu
- Nijū Mensō no Musume
- Moribito: Guardian of the Spirit
- Kamen no Maid Guy
- Casshern Sins
- Kemeko Deluxe!
- A Certain Magical Index
- Asu no Yoichi!
As Geneon Universal
- Tatakau Shisho: The Book of Bantora
- Modern Magic Made Simple
- Ladies versus Butlers!
- First Love Limited
- Kaichō wa Maid-sama!
- Highschool of the Dead
- The World God Only Knows
- Chibi Devi!
- Mayoi Neko Overrun!
- Mudazumo Naki Kaikaku
- So, I Can't Play H!
- Waiting in the Summer
- Inazuma Eleven GO vs. Danbōru Senki W
- The Unlimited: Hyobu Kyosuke
- Leviathan: The Last Defense
- Brothers Conflict
- My Youth Romantic Comedy Is Wrong, As I Expected
- Danganronpa: The Animation
- Nagi no Asukara
- Tokyo Ravens
- Bakumatsu Rock
- Is the Order a Rabbit?
- The Fruit of Grisaia´
- Danganronpa 3: The End of Hope's Peak High School
In 2006, Geneon USA was named "Best Anime Company" by the Society for the Promotion of Japanese Animation.
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