TeePublic

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TeePublic
TeePublic.png
Type of site
E-commerce
Founded2013 (2013)
Headquarters
Founder(s)Josh Abramson, Adam Schwartz
ParentRedbubble
URLteepublic.com

TeePublic is a platform for custom apparel and designs owned by Redbubble. The company was founded by Adam Schwartz and Josh Abramson, who had previously co-founded Vimeo and CollegeHumor.[1]

History[edit]

In 2011, Abramson bought back BustedTees, an online T-shirt company he had previously sold to IAC. He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs. The original business model required at least thirty people to commit to buying a shirt before a design went into production,[2] but today, designs are immediately manufactured and sold.[3] The company has also expanded into other products such as smartphone cases, notebooks, mugs, and canvas prints.

In 2016, TeePublic shipped more than one million products.[4]

In August 2016, the company took down a controversial T-shirt mocking the USC football team.[5] The shirt said "Our OJ only killed Clemson," in reference to O. J. Simpson, who played football at USC, and Alabama senior tight end O. J. Howard.[6]

In October 2018, Australia-based Redbubble acquired TeePublic for USD $41 million.[7][8]

See also[edit]

References[edit]

  1. ^ Ha, Anthony. "T-Shirt Crowdfunding Site TeePublic Funds 22 Designs In Its First Week". TechCrunch. Retrieved 2017-10-27.
  2. ^ Grigoriadis, Vanessa. "A Message Tee for Every Mood". The Cut (New York Magazine). Retrieved 2017-10-27.
  3. ^ Cooney, Samantha. "The co-founder of College Humor has quietly found success with his newest website". Business Insider. Retrieved 2017-10-27.
  4. ^ Clarke, Willie. "Hanging by a thread: How the online nerdy T-shirt economy exists in an IP world". Ars Technica. Retrieved 2017-10-27.
  5. ^ Helfand, Zach. "USC, Alabama reach apparent cease-fire in T-shirt war". Los Angeles Times. Retrieved 2017-10-27.
  6. ^ Heim, Mark. "Alabama-USC: The story behind 'Our OJ only killed Clemson' T-shirt". AL.com. Retrieved 2017-10-27.
  7. ^ Redrup, Yolanda. "Redbubble buys US competitor TeePublic for $57 million". The Australian Financial Review. Retrieved 2018-10-30.
  8. ^ Chowdhury, Reza. "TeePublic Acquired by RedBubble for $41M in Cash". AlleyWatch. Retrieved 2018-10-30.