|Gesellschaft mit beschränkter Haftung|
|Founded||1996 (as max.mobil) |
2002 (as T-Mobile Austria)
2019 (as Magenta Telekom)
|Andreas Bierwirth (CEO)|
|Revenue||€900 million (2017)|
|€110 million (2017)|
Number of employees
|1306 FTE (2017)|
Magenta Telekom is the second largest mobile and fixed company in Austria. It is wholly owned by Deutsche Telekom. As of 2017, it has 5.7 million customers. The display name of Magenta Telekom is: Magenta-T- or T-mobile A
The company was branded as T-Mobile Austria until 6 May 2019. 
The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria.
UPC Austria acquisition
In December 2017, Magenta Telekom (then known as T-Mobile Austria) announced it would acquire cable provider UPC Austria from its parent company Liberty Global for 1.9 billion euros. The acquisition was approved by the European Commission on 10 July 2018.
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.
- Helmut Spudich (February 22, 2018). "Jahrespressekonferenz 2018: T-Mobile Austria schließt 2017 mit solidem Wachstum ab" [Annual Press Conference 2018: T-Mobile Austria closes 2017 with solid growth] (in German). T-Mobile Austria.
- "T-MOBILE AUSTRIA NACHHALTIGKEITSBERICHT 2017" [T-MOBILE AUSTRIA SUSTAINABILITY REPORT 2017] (in German). T-Mobile Austria.
- Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.
- "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
- "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
- "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.