WDRQ

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WDRQ
CityDetroit, Michigan
Broadcast areaMetro Detroit and Windsor, Ontario
BrandingNew Country 93.1
Slogan#1 For New Country
Frequency93.1 MHz (HD Radio)
First air dateJuly 9, 1947
(as WJBK-FM)
FormatFM/HD1: Country
HD2: Traditional country "93.1 Nash Icon"
ERP26,500 watts
HAAT204 meters (669 ft)
ClassB
Facility ID70040
Transmitter coordinates42°28′16″N 83°12′3″W / 42.47111°N 83.20083°W / 42.47111; -83.20083
Call sign meaningW Detroit (branding) RadioQ (format)
Former call signsWJBK-FM (1947-1970)
WDEE-FM (1970-1972)
WDRQ (1972-6/25/80)
WDRQ-FM (6/25/80-4/15/85)
WLTI (4/15/85-8/10/96)
OwnerCumulus Media
(Radio License Holdings LLC)
Sister stationsWDVD, WJR
WebcastListen Live
Listen Live (HD2)
WebsiteNew Country 93.1
931nashicon.com (HD2)

WDRQ (93.1 FM, "New Country 93.1") is a radio station licensed to Detroit, Michigan. Owned by Cumulus Media, it broadcasts a country music format. Its studios are located in the Fisher Building in New Center, while its transmitter is located at the intersection of 10 Mile and Greenfield Road in suburban Oak Park.

History[edit]

WJBK-FM/WDEE[edit]

The station, originally owned by Storer Broadcasting, first signed on as WJBK-FM in the summer of 1947. The station initially broadcast only six hours per day but implemented 24-hour operations in October 1947. From 1947 to 1966, WJBK-FM programming was strict 100% duplication of the co-owned AM station WJBK, and the FM side continued to simulcast through several programming changes. WJBK was Detroit's first top 40 station, playing hit music from 1956 to 1964. After 1964 WJBK-FM fully and then partially simulcast the AM's new easy listening and then MOR format, and its brief return to Top 40 in 1969. Starting in 1966, WJBK-FM began to introduce separate stereo programming for about 50% of the broadcast day, due to new FCC rules which restricted FM/AM simulcasting.

In late 1969, WJBK-AM-FM became WDEE AM & FM (The Big D) and implemented a country format with a Top 40-style presentation. The AM side quickly returned to high ratings; however, WDEE-FM remained virtually invisible. According to a Billboard magazine article in February 1970, WDEE-FM was on the air from 6am to midnight, duplicating the AM programming from 5pm to midnight and during the day airing separate stereo country programming syndicated by Bellingham, WA-based International Good Music.

93FM WDRQ/The Super Q[edit]

In 1971, WDEE-FM was sold to Bartell Media Corporation, changed its calls to WDRQ-FM, and became Detroit's first FM talk radio station. As a stunt to draw attention to the new station and about-to-be launched format, the station ran a weekend-long documentary, The History of Detroit Radio,[1] covering the then-current and past scene of Detroit radio (with special emphasis given to rock and roll stations) put together by longtime radio enthusiast and former Oakland Press radio columnist Arthur R. Vuolo, Jr.

Ultimately, however, the news/talk format proved to be unsuccessful and WDRQ-FM switched to Top 40 as The Super Q. Bartell at the time owned such legendary AM Top 40 stations as KCBQ in San Diego and WOKY in Milwaukee. Like those stations, WDRQ used consultant Buzz Bennett's fast-paced "Q" format. Like its rival, CKLW The Big 8, WDRQ featured a tight playlist which leaned toward R&B and soul records, but unlike The Big 8, WDRQ was not saddled with Canadian Content regulations requiring them to play a certain percentage of Canadian music in their rotation, which enabled them to play only the top hits and enabled them to make strong ratings inroads against CKLW. By 1977, WDRQ was the number one Top 40 station in Detroit.

WDRQ also became intimately involved in Detroit. It organized its listeners to gather on a Saturday and clean up Detroit parks, and gave free concerts at Belle Isle Park, including one with Detroiter Bob Seger. PD Jerry Clifton kept the excitement level much higher at WDRQ than other stations by having some sort of festival each weekend and mercilessly promoted the upcoming weekend promotion during the week.

CKLW and WDRQ also became personal rivals. CKLW put up a billboard at the cost of several thousand dollars bragging about their latest dominant Arbitron ratings on a major street that all jocks, newsmen and office personnel of WDRQ would see as they pulled into the parking lot of WDRQ. WDRQ did a "black bag" visit to CKLW on a hot Sunday when the jock and board operator were the only one at the station, but because of the hot day, the CKLW jock propped the door open for a breeze, allowing the WDRQ staff to browse around.

Disco 93/93FM[edit]

Then, on January 24, 1979, WDRQ made a format shift to disco as "Disco 93", inspired by the success of the all-disco format at WKTU in New York City. The move to disco was not received well in Detroit, and WDRQ tumbled out of Arbitron's top 20 ratings within a few months.

WDRQ returned to a mainstream Top 40 format at the beginning of 1980 and made a brief return to the top 10 that spring, but the big story in Detroit radio that year was the meteoric rise of album-rocker WLLZ, and WDRQ's ratings once again began to drop and reached an all-time low of 1.4 in the Winter 1982 Arbitrons.

In response to this, WDRQ shifted its format to urban contemporary in March 1982, and immediately saw the format change pay off, climbing to a 3.0 share in the Spring 1982 ratings report and to a 6.6 in Summer 1982. "Continuous Music—93FM WDRQ" was a success, and the opening of Beverly Hills Cop features an advertisement for this version of WDRQ on a city bus. Bartell sold the station to Amatuoro Broadcasting in the early 1980s, who later sold it to Keymarket Communications. The original incarnation of Viacom later purchased the station in a trade with Keymarket for a station that Viacom owned in Memphis in the mid-1980s that Keymarket wanted.

93.1 Lite FM[edit]

In April 1985, owner Amaturo Radio Group dropped the urban format of WDRQ and changed the call letters to WLTI (initially known as W-Lite, later 93.1 Lite FM).[2] The station initially aired a soft adult contemporary package from Transtar called Format 41 (so named because it consisted of songs meant to appeal to female listeners in their early 40s), described by Amaturo president Monte Lang in an April 20, 1985 Billboard article as "targeted at listeners who prefer Barbra Streisand and Neil Diamond and leaning toward easy listening." Despite the success Amaturo had had with Format 41 with its own WJQY in the Fort Lauderdale-Miami market, the Detroit market was already crowded with adult contemporary stations and WLTI failed to attract an audience until the station added local personalities around 1987. DJs such as the morning drive team of Eddie Rogers and Pat Holiday (both veterans of CKLW) - whose show featured comedic "celebrity" drop-ins by the spoofed likes of Rodney Dangerfield, Clint Eastwood and Eddie Murphy, as well as original characters like Mr. Action, enabled the station to hold its own in competition against the other AC stations in the market, including WNIC. Through the early 1990s, the station's music became more contemporary, and the "easy listening" artists were gradually phased out.

The New DRQ/93-1 DRQ[edit]

WDRQ logo from 2000-2005

On August 9, 1996, WDRQ returned as a Rhythmic Adult Contemporary station. The first song on the relaunched "DRQ" was "Brick House" by The Commodores.[3] Viacom sold the station to ABC Radio during this time. Initially, the station called itself "93-1 The New DRQ: Detroit's Station For Women". The station was initially jockless, with only an announcer used for on-air bumper promos. The station chiefly played a random mix of programmed dance, disco and pop music from the late 1970s through the early 1990s, with some new music factored in sporadically. More current dance-oriented top 40 music was added to the playlist in the Fall. When Program Director Lisa Rodman and Music Director Jay Towers took over programming operations. By late 1996, the station had added a full lineup of personalities, including Marc Mitchell, Sharon Santoni and Trixie DeLuxxe in mornings, Jay Towers in middays, Lisa Lisa Orlando in afternoons, Mark "JoJo" Allen on evenings, and Michael Allen on overnights.

By January 1997, a lite mix of pop-friendly R&B and hip-hop music was also adopted to further cement the station's mainstream hook. With this being the first time a top 40/dance music station had been on Detroit radio since the reformatting of WHYT two years earlier, WDRQ immediately attracted a large listening audience upon its re-launch. Subsequently, the station quickly abandoned the female-skewing format and promoted itself as a dance music station.

By April 1999, the station had evolved into more of a mainstream top 40 format and was eating away at its adult-leaning top 40 competitor WKQI. The lineup became Jay Towers in the morning, Su-Anna and Dave Fuller middays, Lisa Lisa in the afternoon, Tic Tak (Mark Allen) at night, and Eric Chase on overnights. By the final quarter of 2001, both WDRQ and WKQI were leaning very heavily toward Rhythmic CHR. For a time, WDRQ consistently defeated WKQI in the ratings, but after Clear Channel re-launched WKQI as Channel 9-5-5 in February 2002, WKQI retook the lead over WDRQ, garnering both larger ratings and revenue. As WKQI became increasingly rhythmic, WDRQ backed away somewhat from its own rhythmic lean, adding more adult top 40 songs and 1990s gold from the likes of Alanis Morissette and Third Eye Blind.

93.1 Doug FM[edit]

93.1 Doug FM logo 2005-2013

At 1 p.m. on April 1, 2005, WDRQ abruptly changed formats to adult hits, branded as "93.1 Doug FM." Many DRQ listeners were both confused and disgruntled over the format change.[4]

ABC sold its non-Radio Disney and ESPN Radio stations, including WDRQ, to Citadel Broadcasting in 2007. Citadel merged with Cumulus Media on September 16, 2011.[5]

Nash-FM/New Country 93-1[edit]

Nash-FM 93.1 logo 2013-2020

By November 2013, WDRQ had languished, ranking 18th in Nielsen Audio ratings for the Detroit market with a 2.5 share. On December 13, 2013, WDRQ flipped to country music as Nash FM 93.1, soft launching with a Christmas-oriented country playlist for the holiday season before its official launch in the new year. The new format would compete primarily with CBS Radio's market-leading WYCD.[6]

On February 18, 2020 WDRQ dropped the Nash FM branding and rebranded as New Country 93-1. The rebranding came alongside changes to its on-air lineup, including afternoon host Bill "Broadway" Bert moving to mornings and joined by former WKQI personality Kristina "Krissy" Williamson (replacing the syndicated Ty Bentli Show).[7]

HD Radio[edit]

When WDRQ-HD2 first went on the air in January 2006, it was originally a simulcast of AM talk station WJR. In 2007, the HD2 channel began broadcasting a Rhythmic/Dance format as "Detroit's Party Station", featuring WDRQ's presentation from the mid-1990s. On January 29, 2009, WDRQ's HD2 channel changed to Doug's Wedding Reception, a variety hits format with an emphasis on party music.[8]

In July 2011,Doug's Wedding Reception switched to a Gold-based Rhythmic AC format featuring rhythmic oldies and dance music from the '70s, '80s and '90s. In August 2012, the channel flipped to a "CHR gold" format inspired by WDRQ's CHR era as 93-1 DRQ, focusing primarily on pop hits spanning from 1996 to 2005. In January 2014, the station shifted to a more rhythmic hot AC format, dropping most of the older dance tracks, but still featuring music of the original DRQ from 1996-2005, along with some newer selections as well.

On August 15, 2014, WDRQ-HD2 dropped its rhythmic format in favor of Nash Icon — a complement to the former Nash FM programming with an emphasis on country artists popular from the 1980s through the early-2000s.[9][10]

On-Air Staff & Programming[edit]

The current lineup (As of February 18, 2020) is as follows

  • Morning Drive (5:30 am - 10 am): Broadway & Krissy In the Morning
  • Mid-Days (10 am - 3 pm): Josh "Bru" Brubaker
  • Afternoon Drive (3 pm - 7 pm): Lance Tidwell
  • Nighttime (7 pm - 12 am): Nights With Elaina - Elaina Smith
  • Weekend's/Fill-ins: AJ, Brad Allen, Carly, Dalia, Elaina, Adam “Mr. Fic” Ficoreli, Jenna, Veronica Rates & Roxanne Steele
  • Program Director/Music Director: Lance Tidwell

See also[edit]

References[edit]

  1. ^ "The History Of Detroit Radio". Motor City Radio Flashbacks. Retrieved 27 May 2017.
  2. ^ "WDRQ Drops Urban for Transtar's Format 41". Radio and Records issue 579. April 12, 1985. p. 1. Retrieved December 10, 2017.
  3. ^ "Street Talk". Radio and Records issue 1159. August 16, 1996. p. 22.
  4. ^ "ABC Radio Hopes Detroit Digs 'Doug'". Radio and Records. April 8, 2005. p. 1.
  5. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.
  6. ^ "Nash Comes To Detroit". RadioInsight. 2013-12-13. Retrieved 2020-02-19.
  7. ^ "WDRQ Detroit Revamps As New Country 93.1". RadioInsight. 2020-02-18. Retrieved 2020-02-19.
  8. ^ https://hdradio.com/station_guides/widget.php?latitude=42.322261810303&longitude=-83.176307678223 HD Radio Guide for Detroit
  9. ^ "Oldies 98.9 becomes older-skewing country NASH Icon 98.9". Atlanta Journal-Constitution. Cox Media Group. 15 August 2014. Retrieved 16 August 2014.
  10. ^ "Nash Icons launches across the country". Radio Insight. Retrieved 16 August 2014.

External links[edit]