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CityElmwood, Illinois
Broadcast areaPeoria, Illinois
Frequency97.3 MHz
Branding97.3 River Country
OwnerCumulus Media
(Radio License Holding CBC, LLC)
First air date
August 2, 1993
Call sign meaning
"Fire" (station's original nickname, Fire 97.3)
Technical information
Facility ID72080
ERP23,500 watts
HAAT103 meters (338 ft)
Transmitter coordinates
40°46′22.1″N 89°44′50.4″W / 40.772806°N 89.747333°W / 40.772806; -89.747333 (NAD83)
WebcastListen live
Listen Live (iHeart)

WFYR (97.3 FM) is a radio station broadcasting a country music format[1] and licensed for Elmwood, Illinois, United States, in the Peoria area. The station is owned by Cumulus Media,[2] which purchased the station from Townsquare Media.[3]


Ever since the station signed on on August 2, 1993, it has always aired a country format. At first, WFYR used the branding "Fire 97.3". In the early-2000s, it was changed to "97.3 River Country". From September 6, 2013 to February 2, 2020, it used the nationally-syndicated "Nash FM" branding.[4][5]

Today, they are known for boosting local country music artists, with a weekly feature. From 2013 to 2020, the station competed in the Nash Next National Competition.

On February 3, 2020, WFYR rebranded back to its previous identity as "97.3 River Country."[6]

On Air Personalities[edit]

Days Time Show/Personality
M-F 5a-9a The Ty Bentli Show
M-F 9a-12p Kristin
M-F 12p-3p Doc Watson
M-F 3p-7p Red Hot Brian Scott
M-S 7p-12a Nash Nights Live
M-F 12a-4a The Blair Garner Show
Sa 7a-10a American Country Countdown Rewind
Su 9a-12p Country Countdown USA with Lon Helton
Su 12p-4p American Country Countdown with Kix Brooks


Nash FM 97.3 2013 logo.png


  1. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. Retrieved September 4, 2018.
  2. ^ "WFYR Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Cumulus, Townsquare Swap Involves 65 Stations, 13 Markets, $116 Million Cash" Archived May 1, 2012, at the Wayback Machine from All Access (April 30, 2012)
  4. ^ 97.3 River Country (September 6, 2013). "We have a new name !! !! !". Facebook. Retrieved September 30, 2013.
  5. ^ Tarter, Steve (September 9, 2013). "On the air: River Country handle traded in for a NASH". Minding Business. Peoria, Illinois. Archived from the original on December 10, 2015. Retrieved September 30, 2013.
  6. ^ WFYR Returns To River Country Identity

External links[edit]