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WGEX Power97.3 logo.png
CityBainbridge, Georgia
Broadcast areaAlbany, Georgia
Tallahassee, Florida
Dothan, Alabama
BrandingPower 97.3
SloganAlbany's #1 Hit Music Station
Frequency97.3 MHz
First air dateMay 15, 1968 (as WMGR-FM) [1]
FormatTop 40 (CHR)
ERP100,000 watts
HAAT304 meters (997 feet)
Facility ID52402
Transmitter coordinates31°09′12″N 84°32′38″W / 31.15333°N 84.54389°W / 31.15333; -84.54389
Callsign meaningW GEneration X (former format)
Former callsignsWMGR-FM (1968)[2]
WJAD (1971-1994)
WMGR-FM (1994-2001)
WFXF (2001-2003)
WLCL (3/28-4/7/2003)
WMXV (4/7-21/2003)
WKGL (4/21-28/2003)
WRAK-FM (4/28/2003-2/15/10)[3]
(CC Licenses, LLC)
Sister stationsWJYZ, WJIZ-FM, WMRZ, WOBB
WebcastListen Live

WGEX (97.3 FM, "Power 97.3") is a Top 40 (CHR) formatted radio station licensed to Bainbridge, Georgia and serving the Albany, Georgia, Tallahassee, Florida and Dothan, Alabama markets. The station is owned by iHeartMedia.


Former logo for WGEX.

Since it signed onto the air in 1968, WGEX has broadcast under numerous callsigns, including WMGR-FM, WJAD, WFXF, WLCL, WMXV, WKGL, and WRAK-FM.[2]

On December 26, 2011 at Midnight, WGEX changed their branding to 97.3 Hit Music Now.[4] On February 18, 2013, WGEX began airing Elvis Duran and the Morning Show.[5] On June 15, 2016, WGEX dropped the Hit Music Now branding and switched to Power 97.3.[6]


  1. ^ "FCC History Cards". FCC. Archived from the original on May 4, 2018.
  2. ^ a b "FCC History Cards". FCC. Archived from the original on May 4, 2018.
  3. ^ Callsign changes 1980-present. Retrieved November 28, 2018.
  4. ^ "Hit Music Now Coming To Albany, GA?". Radio Insight. Retrieved July 16, 2018.
  5. ^ "Elvis Duran Adds Ten Affiliates From Bobby Bones". Radio Insight. Retrieved July 16, 2018.
  6. ^ "WGEX Rebrands As Power 97.3". Radio Insight. Retrieved July 16, 2018.

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