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CityMunford, Tennessee
Broadcast areaMemphis metropolitan area
Branding98-9 The Bridge
SloganConnecting you to your favorite music
Frequency98.9 MHz
First air date1958 (1958) (as KTMO)
FormatAdult contemporary
ERP100,000 watts horizontal
98,100 watts vertical
HAAT187 meters (614 ft)
Facility ID33671
Transmitter coordinates35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822Coordinates: 35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822
Call sign meaningKIM FM (former format)
Former call signsKTMO (1958–2001)
KXMI (4/2001–5/2001)
WJZN (2001–2004)
WMPW (2004–2006)
OwnerCumulus Media
(Radio License Holding CBC, LLC)
Sister stationsWGKX, WRBO, WXMX
WebcastListen Live

WKIM (98.9 MHz, "98-9 The Bridge") is a commercial FM radio station licensed to Munford, Tennessee, and serving the Memphis area. It is owned by Cumulus Media and airs an adult contemporary radio format. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Cordova, Tennessee, off Raleigh-Lagrange Road.[1] Weekday mornings, WKIM carries the syndicated Bob & Sheri Show from WLNK Charlotte.


The station was originally located in Kennett, Missouri, and used the call sign KTMO prior to its move-in to the Memphis radio market in 2001. The station then began targeting Memphis with a smooth jazz format as "Smooth Jazz 98.9" WJZN. In November 2004, the station changed to a rhythmic contemporary format as WMPW, "Power 99", putting it in competition with urban contemporary 97.1 WHRK, rhythmic 107.1 KXHT and mainstream top 40 107.5 WHBQ-FM.

Former logo used from September 15, 2006 through April 3, 2010

On September 15, 2006, at 2 p.m., WMPW flipped to a female-leaning adult hits format as "98.9 Kim FM" under new call letters WKIM. The first song on "Kim FM" was Like a Prayer by Madonna. After several books of substandard ratings, about a year later, the station flipped formats to Hot AC. The change still did not draw enough listeners.

On March 31, 2010, at 5 p.m., the format was flipped to 1990s hits as Gen X 98.9. The first song on "Gen X 98.9" was Losing My Religion by R.E.M.[2] By that autumn, the station added some current hits, making it a 1990s/Hot AC hybrid format.

On April 25, 2011, the station switched to a talk format, branded as "News/Talk 98.9".[3] Because the station is owned by Cumulus Media, many of the shows heard on News/Talk 98.9 were from the co-owned Westwood One Network.

On February 27, 2015, at Noon, WKIM flipped to classic hip-hop, branded as "98.9 The Vibe." The first song on "The Vibe" was "Hip Hop Hooray" by Naughty by Nature. WKIM was one of two stations in the market airing the format. WIVG "Bumpin' 96" was the other. That station has since flipped back to alternative rock).[4]

On October 31, 2017, at Noon, WKIM began playing all Christmas music as "Christmas 98.9." On December 26, at 6 a.m., WKIM flipped to adult contemporary music as "98-9 The Bridge." The switch puts WKIM in competition with Entercom-owned 106.7 WRVR, one of Memphis' leading radio stations.[5]


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