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CityWilmington, North Carolina
Broadcast areaWilmington Metro
Branding"Coast 97.3"
Slogan"#1 for Hip Hop and R&B"
Frequency97.3 MHz
First air dateFebruary 24, 1970 (as WHSL-FM)
FormatMainstream Urban
ERP100,000 watts
HAAT269.3 meters
Facility ID8584
Transmitter coordinates34°03′0″N 78°04′56″W / 34.05000°N 78.08222°W / 34.05000; -78.08222
Former call signsWHSL-FM (1970-1989)
WMFD-FM (3/6/1989-11/1/1990)[1]
Affiliations The Breakfast Club (Radio Show) (Premiere Radio Networks)
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsWGNI, WKXS-FM, WWQQ-FM, WAAV
WebcastListen live

WMNX is a Mainstream Urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.


97.3 was WHSL-FM at one time. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3"[citation needed]. In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[2] Today, WMNX airs a mainstream urban format.


  1. ^ "Call Sign history". Retrieved October 18, 2011.
  2. ^ Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.

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