|City||Wilmington, North Carolina|
|Broadcast area||Wilmington Metro|
|Slogan||"#1 for Hip Hop and R&B"|
|Affiliations||The Breakfast Club (Radio Show) (Premiere Radio Networks)|
|Owner||Cumulus Media |
(Cumulus Licensing LLC)
|WGNI, WKXS-FM, WWQQ-FM, WAAV|
First air date
|February 24, 1970 (as WHSL-FM)|
Former call signs
97.3 was WHSL-FM at one time. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue. Today, WMNX airs a mainstream urban format.
- "Call Sign history". Retrieved October 18, 2011.
- Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.