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CityGreensboro, North Carolina
Broadcast areaPiedmont Triad
SloganThe Music 103
Frequency103.1 MHz
ERP18 watts
HAAT79 meters
Facility ID68667
Transmitter coordinates36°3′51.00″N 79°48′37.00″W / 36.0641667°N 79.8102778°W / 36.0641667; -79.8102778
OwnerU. of North Carolina At Greensboro

WUAG (103.1 FM) is a radio station broadcasting a Variety format.[1] Licensed to Greensboro, North Carolina, United States, the station serves the Piedmont Triad area. The station is currently owned by the University of North Carolina at Greensboro.[2]


Since 1965 this college radio station has been through several changes. The station has changed location and frequency three times. First, it was 89.9 (a frequency that had been abandoned by Greensboro's Grimsley High School)[3], then 106.1, then in 1991 was changed to what it is today, 103.1 FM.[citation needed] WUAG currently broadcasts at 18 watts, but that is enough to reach Greensboro. For 25 years prior to 2007, WUAG was located in the UNCG theater building. After the Brown Building's renovation, WUAG moved there and now has a modern studio and offices. Matt Kerr is the General Manager circa 2017[4]


The official format of WUAG is Progressive but with a philosophy of "willful eclecticism and minimal musical boundaries".[5] During the weekday business hours the station plays a constantly changing rotation of everything from Americana, punk, electronica, reggae, hip-hop, rock, jazz, local and world music.[5] During the night hours (7pm-1am) and weekend the station airs specialty shows that focus on a specific genre of music. Since WUAG is primarily student-run it has to adapt each semester to the influx of new DJs who may have more of an interest in one type of music over the other.[citation needed]

In 2010, music director Matt Northrup said WUAG had 85 CDs in "heavy rotation", and 15 to 20 new recordings each week, introduced on Northrup's weekly show on Thursday afternoons. WUAG had 100 student DJs, who were told "Less talk, more rock" (though the musical genres varied) and to play eight cuts per hour from the CDs in rotation.[5]


The day-to-day operations of WUAG are led entirely by students, through a student executive board. The board is staffed with a music director, program director, sports director, news director, and promotions/productions director. Along with the changes each semester of DJs, the student executive board changes each year as well.


  1. ^ "WUAG Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "Station Information Profile". Arbitron.
  3. ^ Gwynn, David (2014-07-07). "Spartan Stories: Fifty years of WUAG". Spartan Stories. Retrieved 2019-07-17.
  4. ^ http://wuag.net/about/
  5. ^ a b c Puterbaugh, Parke (2010-12-16). "College radio stations are a hit". News & Record. Archived from the original on December 19, 2010. Retrieved 2010-12-16.

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