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|City||Mill Hall, Pennsylvania|
|Broadcast area||Williamsport, Pennsylvania, State College, Pennsylvania|
|Slogan||Central PA's #1 Hit Music Station|
|First air date||1987 (as WYRS)|
|Format||Top 40 (CHR)|
|Call sign meaning||W VaRieTy (previous branding)|
|Former call signs||WYRS (1987-1990)|
(Capstar TX LLC)
WVRT signed on the air November 6, 1995 at 6:00 a.m. as a Hot AC station broadcasting from the Williamsport Chamber of Commerce building with AM sister station WWPA. Williamsport Radio Corporation first owned Variety 97.7, and its format was chosen to sound more adult than top 40 HOT-FM 103.9 WHTO but not as old as gold-based AC 102.7 KISS-FM WKSB. WVRT used to be oldies "3WD 97-7" with the callsign WWWD.
In 1996, WHTO moved down the FM dial to 93.3 with 25,000 watts, an increase from the 6,000 watts it had had at 103.9 FM. With the increased power came a more watered-down Top 40 (CHR) format, sounding more like the Hot AC Variety 97.7 was playing. Falling ratings caused HOT-FM to switch to oldies in 1997.
WVRT moved its studio to Third Street in Williamsport with KISS-FM and WRAK-AM & FM. The "point" was also left at the Chamber of Commerce building as WVRT would now be known as "Variety 97-7" keeping its top 40 format. Due to corporate changes Variety 97.7 is now branded V97 "Central PA's Hit Music!" It also has adopted a new logo.
WVRT is simulcast on co-owned WVRZ (99.7) in Mount Carmel.
- The first song played on Variety 97.7 was "If I Ever Lose My Faith In You" by Sting.
- Morning show host John Patrick couldn't talk for the first 15 minutes the station was on the air because engineers still hadn't yet finished wiring the audio board.
- WVRT was the first station in Williamsport to utilize digital computer automation. Often the weekday DJs would record voice tracks for the weekend that sounded live, as if the DJ were in the studio.
- Variety 97.7's original live remote broadcast vehicle was a Volkswagen Vanagon mini-bus, which often had to be "jump started" just like the one in the movie Little Miss Sunshine.
- As an April Fools' Day joke in 1998, John Patrick looped the end of the song "Lovin', Touchin', Squeezin'" by Journey for almost an hour and played it on the air after the 7 a.m. news. Patrick took calls on the air about his "Compact Disc being stuck."
- The original Variety 97.7 on-air line-up was:
- John Patrick - Mornings
- Jeff Austin - Middays
- Mike Stevens - Afternoons
- Troy Lee - Evenings
- Overnights were board-oped until the computer automation was installed.
Current V-97 on-air lineup
Mornings: Elvis Duran
Mid-days: On-Air with Ryan Seacrest
Afternoons: Marlyn & DC
Evenings: On Air Romeo
Overnights: JoJo Wright
- WVRT in the FCC's FM station database
- WVRT on Radio-Locator
- WVRT in Nielsen Audio's FM station database